Long-form business and leadership conversations

Built from the ground up.

Real stories from entrepreneurs, tradespeople, blue-collar owners, veterans, sales professionals, and leaders who earned their lessons in the work.

From The Ground Up Show with host Erick Loden

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Listen for the full context: the decisions, setbacks, turning points, and practical lessons behind meaningful work.

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Erick Loden, host of From The Ground Up Show

Hosted by Erick Loden

Curiosity shaped by real business experience.

Erick sits down with people who have led, sold, served, failed, rebuilt, and grown. The questions stay practical because the audience has real work waiting tomorrow.

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Meet FTGUS Condensed.

The strongest stories, ideas, lessons, and turning points from the full conversations, carefully edited into approximately 20 minutes. These are not summaries or recaps—they are the actual conversations, focused.

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Latest FTGUS Condensed episodeWatch the latest condensed episode

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