Heart · Hands · Hustle
About the Show
From The Ground Up Show exists to encourage and inspire the next generation of free-thinking leaders by preserving the honest stories and hard-earned lessons of people who have built, led, served, failed, rebuilt, and grown. At its heart, it is a long-form interview show about how capable people are made.
Real conversations about building a life and a livelihood
Host Erick Loden follows the experiences that shaped each guest: where they came from, the choices and risks that changed their direction, the failures they worked through, and how they had to grow. The conversations make room for business, leadership, family, relationships, faith, and values—and the lessons listeners can carry into their own work and lives.
Who you’ll hear from
Owners, operators, entrepreneurs, and builders are at the center of the show. Our blue-collar and skilled-trades roots shape the questions we ask, while service members and people from other unconventional paths bring experiences worth learning from. What connects our guests is earned experience, an instructive story, and a willingness to speak honestly about it.
What the show values
Curiosity, independent thinking, responsibility, and lessons earned through doing the work. We take time to understand what happened, what it cost, and how it changed the person. The show is for owners, operators, tradespeople, aspiring leaders, and anyone working to build a meaningful life and livelihood.