FTGUS Condensed · The heart of the conversation in about 20 minutes
About this condensed conversation
Dashaun Bryantwent from flunking out of college and working retail to closing four roofingdeals in his first week. In this focused edition, the Roof Hustlers founderexplains how an unexpected sales job revealed his talent for coaching, why hestarted publishing before the audience arrived, and how he finally chose thebrand over the security of active selling. IN THIS EPISODE • Growing up inManatee County, flunking out…
Show notes, links & resources
Dashaun Bryantwent from flunking out of college and working retail to closing four roofingdeals in his first week. In this focused edition, the Roof Hustlers founderexplains how an unexpected sales job revealed his talent for coaching, why hestarted publishing before the audience arrived, and how he finally chose thebrand over the security of active selling.
THE WEEK'S CONVERSATIONS, IN ONE EMAIL
Choose thedepth that fits your time: the full conversation, a roughly 20-minute CONDENSEDedition, or a focused Topics episode.
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IN THIS EPISODE
• Growing up inManatee County, flunking out of college, and working retail before salesentered the picture
• Closing fourroofing deals in his first week and discovering that he could train others towin
• Spotting atraining gap, launching Roof Hustlers, and building an audience throughconsistent useful content
• Growing froma $300 gift-card speaking job to national training work and manufacturer events
• Leavingactive roofing sales, protecting the reputation he had built, and focusingfully on Roof Hustlers
WATCH THIS CONDENSED EPISODE
YouTube: https://youtu.be/JqbVAstlTOc
WATCH THE FULL-LENGTH EPISODE
YouTube: https://youtu.be/MTf-BWMWA4E
GO DEEPER WITH FROM THE GROUND UP SHOW
This is FromThe Ground Up Show CONDENSED: the conversation in roughly 20 minutes. Get morecontext, stories, and lessons in the full-length interviews.
Watch andsubscribe: https://www.youtube.com/@FromTheGroundUp-k9p
Listen to thefull show: https://pod.link/1846907140
MORE FROM THE GROUND UP SHOW CONDENSED
YouTubeplaylist: https://www.youtube.com/playlist?list=PLa9BVKGD64tA
Podcast apps: https://pod.link/6806079674
GUEST & RESOURCES
Dashaun Bryantand Roof Hustlers: https://roofhustlers.com/
YouTube: https://www.youtube.com/@roofhustlers6686
Instagram: https://www.instagram.com/roofhustlers/
TikTok: https://www.tiktok.com/@roofhustlers
Facebook group:https://www.facebook.com/groups/roofhustlers/
PARTNERS & SPONSORS
MacArthurCompany offers local building-material service with a dedicated salesperson andthe resources to serve large customers: https://www.macarthurco.com
Athlete Freshis designed to remove sweat, bacteria, and residue from work and athleticclothing. The episode offer is 25% off a first order, and 5% of every purchasegoes to charity: https://athletefresh.shop/fromthegroundupshow
ABOUT FROM THE GROUND UP SHOW
Real stories.Hard lessons. Stronger foundations. From The Ground Up Show delivers honestbusiness and leadership conversations and practical lessons for owners,operators, tradespeople, entrepreneurs, and leaders building something thatlasts—with hearts, hands, and hustle.
Hosted by ErickLoden, a former commercial roofing company owner and business advisor. From2014 to 2025, he owned and ran his roofing company, growing annual revenue morethan eightfold and operating profit nearly fifteenfold before completing asuccessful internal sale.
Website: https://www.fromthegroundupshow.com
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Have a storybuilt through hearts, hands, and hustle? Apply to be a guest and tell yourstory: