Podcast episode
Dave Loden – From Zero to Hero Starting with Nothing and Making it Work
January 6, 2026
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Duration: 1:43:04
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Don’t miss the story that started it all—the journey that inspired From The Ground Up. In this episode, Dave Loden shares how he launched a new business with zero prior experience in a failing market—and turned it into a respected regional force. Along the way, he reflects on the hard lessons, pivotal decisions, and mindset shifts that made it possible. Plus, hear unforgettable stories from his time serving as a…
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Don’t miss the story that started it all—the journey that inspired From The Ground Up. In this episode, Dave Loden shares how he launched a new business with zero prior experience in a failing market—and turned it into a respected regional force. Along the way, he reflects on the hard lessons, pivotal decisions, and mindset shifts that made it possible. Plus, hear unforgettable stories from his time serving as a Captain in Search and Rescue that shaped his leadership and resilience when it mattered most.
#Entreprenuer #Roofing #FromTheGroundUpShow #searchandrescue #SelfEmployed
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Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.
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Episode transcript
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She asked me how kindergarten was and I said well it was OK,
but I don't need to go back. And my day consisted of getting
up and going down to the slump, running my trap line that was
about 3 miles and then I'd walk Rd. tracks on into school.
I always carried a gun with me at that age, a small shotgun or
a 22 and and we haunted our way and that provided pretty good
income for 1011 year old to apply resources that give people
the the help they need on the worst day of their life and to
maybe even save their life. That's a pretty rewarding thing
in order to be successful. I was going to do the projects
right? I was going to do them
correctly. And if there's any money
leftover for me at the end while I'd celebrate that.
That's, I think, some of the best advice you ever gave me,
and something I've repeated a lot.
Hey there and welcome to From the Ground Up Show, the show
where we inspire and encourage the next generation of free
thinking leaders by telling the stories of those that have been
there, done that, and are still getting it done.
Building a life that they love with their hearts, their hands
and their hustle. I'm your host, Eric Loden.
If you guys are enjoying the content, please help me out.
Give us a five star review, like share, subscribe, follow.
All of the things that really moves us up in the algorithms
and that's the best thing we can do to get the content out there.
This week we have a really special episode for you guys.
This is kind of the episode that inspired this whole show.
I recently sold the company that I've been running for the last
decade and in the process of that sales transaction, the the
new buyers were in my office and my dad who started that company,
came in and sat down and chatted with us and they had a lot of
questions for him about starting the company and and his journey
to building what Eventually I took over.
As I sat back and listened to him tell the story to those new
buyers, I was just really inspired.
There were parts of that story that came out that I have never
heard before, and I imagine there's a lot of people like my
dad out there that have an incredible story, have lived an
interesting life and just don't have a platform to share it.
So that was kind of the birth of this show, was finding people
like Dave Loden who have a cool story to share that is inspiring
and interesting. And so that's what we're doing
here is telling interesting stories.
This is an episode I've really been looking forward to getting
to have Dave Loden on the show. So that's what we're doing
today. Dave Loden is the founder of
Dave Loden Construction, a company he ran for nearly 30
years. He has also served in search and
rescue for over 30 years, many of those years serving as
captain. He is a husband, a father, a
grandfather, and my dad. So we are super excited to have
Dave on the show. So with that, we'll dive right
in. And Dad, welcome to the show.
Thanks for joining us. Well, thank you for having me.
I just wanted to start by saying how cool of an idea is that
camera gone? I don't think so.
OK, I watched it die and I was trying to figure out how to
there. It is all right back up.
And wrap well, thank you for having me.
I'm not sure my story's going to be very inspiring or
interesting, but I wanted to first say that I think this is a
cool idea. It's used to be the the theory
that you had to go to college to make a good living and that if
you didn't go to college, you wouldn't do well.
And I don't think that that necessarily runs true today.
And people need to know that they have options.
And, and I think the trades are are an upcoming thing.
They're not upcoming. They've been around a long time,
but this have been looked down on and I think that's going to
change. I think their demand is going to
be high. And, and I think this concept
of, of showing people how you can get by and make a good
living without the college degree, I think is a, is a great
idea. So we start off every show
diving in early childhood, your background.
Can you tell us a little bit about what it was like growing
up? Well, early childhood, yeah, I I
can. My father was in the Air Force
and so I was an Air Force brat. And that was during the Cold
War. And so that brought a whole
different level. We lived on Air Force bases and
we did bomb raids instead of fire drills and things like
that. And the the men and women that
were in the military back then and what they did, they were
good people to hang out with. They were just good caliber of
people and that's all there was for for us, you know, that's
where we lived and that's what we did.
The other thing it did for us was we moved a lot.
My dad's job bounced around the country quite a, quite a little.
And so as a younger child, you know, in school, I, I had very
bright red hair and I was left-handed and I was a new kid.
So you can imagine in a, in a classroom back in the 60s that
there was some difficulty with that.
So I, I learned a little bit, a little bit there.
And other than that, I spent almost all my time that I had
any control over outside. That's, that's where I wanted to
live. That's what I did.
The, the stories you hear about daylight, the dark is exactly
what I did. We we left in the morning, me
and my friends and we had to be back by dark.
Usually there was no St. lights where we were so we didn't have
the alarm, but we knew what dark was and that's when we had to be
home. I know you don't have a a formal
education, but can you tell us a little bit about your education?
How did you do in school and what did education look like?
Yeah, yeah, I can talk about that.
My mother always used to tell the story of my first day in
kindergarten. I went to school and came out
and she was there to to meet and greet me.
And she asked me how kindergarten was.
And I said, well, it was OK, but I don't need to go back.
And I don't think I ever changed that viewpoint through high
school. I didn't have a lot of use for
school and it was just something you had to do.
And, you know, I got in trouble once in a while and, and just
did not enjoy school. So I was glad to to graduate
when I did. And having that degree, I had a
decision like everybody does. And that's in part what this
show's about. I had three different
opportunities to go to college and we didn't have a lot of
money then at all. And college was expensive, but I
had some some scholarships that were available to me.
And so I was contemplating the college degree like everybody
does. But as I looked around, I looked
at people that I admired, that I looked up to, that I thought had
a good lifestyle, one that I would want to have.
And I could find quite a lot of those people.
And it occurred to me they were all self-employed.
And so instead of taking advantage of a scholarship, I
set a goal to become self-employed, and I set that
goal to to have my own business and livelihood by the time I was
25, which of course seemed like forever in the future.
Seven years is a long time when you're 18.
But that's that was what I strived for.
I know becoming self-employed, becoming your own boss didn't
happen immediately. You worked quite a few jobs
between, well, during high school and then between high
school and eventually starting the company that you ran for 30
years. Can you tell us a little bit
about some of those jobs and maybe some interesting stories
or experiences that you had? Yeah.
You know, as a as a kid, again, I'll mention that we didn't have
a lot of extra money. And of course kids want to have
extra things. My parents provided for me quite
well. We did not want for a lot of
things except extras. And if we wanted extras, we
needed to go earn the money for that.
So my first effort for learning money or earning money was to
run a trap line. We lived down in Loveland Co,
right by a big swamp and an irrigation ditch on some
railroad tracks and headed into town where the school was.
And my day consisted of getting up and going down to the swamp,
running my trap line that was about 3 miles.
And then I'd walk railroad tracks on into school.
And this process took hour and a half, two hours.
And I would do that every day before school.
And after school I would run the reverse and all of my trapping
stuff I would put under the trestle by the railroad track
and pick it back up and run it backwards.
And then when I got home, I had to skin all the muskrats and
whatever other kind of critters I may have caught.
And that provided pretty good income for 1011 year old.
I remember I would keep all my pelts until spring and when I
stawed, I would ride down to Denver with my dad.
He was teaching college down there and there was a fur buyer
down there. And I would take all my furs for
the winter down there. And on the years that I was
doing that, I would make around 800 to $1000.
And muskrats, you went for about $1.50 dollar, 80 apiece.
So that was a lot of muskrats. And so that was my first effort
of earning my own money and, and at the time I thought it was
quite successful and. I know you often ran that trap
line on ice skates. Was that a pretty common thing
back then? No, I don't think so.
The swamp and the muskrats were all on narrow tracks through the
through the cut tails and the irrigation ditch just went for
miles both directions as they do.
And so I would put my skates on and I could skate through all
the muskrat tracks and over to the ditch and up into the ditch
and then I'd go. It was a big irrigation ditch,
Colorado style. And that's where I would catch
other things beside muskrats. I just have leg hold sets up and
down that ditch and it was interesting.
Then I get back and hide my skates and go to school.
School getting out was a big thing every day, hard to wait
forward to and then I was off outdoors.
You know, I always carried a gun with me at that age, a small
shotgun or a 22 and and we haunted our way.
I had a good friend that would join me from time to time.
His dad was a veterinarian and together we spent a great deal
of time out in that neighborhood.
It was a thing, a thing to do. And then probably my next money
making concept was I met an old man down at a grocery store.
We would ride our bikes down the grocery store to buy candy bars
and pop or whatever. And he had sauce down there
several times. And he asked me one day if I
wanted to make some money. And I said, well, of course, you
know, what's a guy got to do? And he said that they were
tearing down a building downtown Loveland and he was going to
bring that the debris for that building and put it in a pasture
that he owned. And he was looking for some kids
to clean those bricks. And of course I didn't know what
that meant, but I I knew he was going to pay us.
So me and my friend that were drinking our pops and eating our
candy bars off we went to go see what he was doing.
And he showed us how to use a hatchet, clean the bricks.
And he gave us the hatchet, told us how to stock stack them on a
on a pallet. And we, we took on the project
and dump truck after dump truck after dump truck came in there
and dropped off these these bricks.
And we'd use sledgehammers to break up the big chunks.
And then we'd clean all the bricks and stack them.
A good thing that we did was of course being young competitive
boys, we would race and see who could fill a pellet first.
Well, we got to go on to where we were making about $10.00 an
hour and that's pretty good for 1112 year old back in in 7172.
And we made quite a bit of money doing that.
And I put a lot of that money aside and that's what I used to
buy my first motorcycle when we moved to Colorado or Wyoming.
When we moved to Buffalo from Colorado, I was just at the age
where you could get a learner's permit that included
motorcycles. So when I got here, I was mobile
was pretty happy about that. One other job I took on down
there was there was a bunch of cherry orchards.
And the way they got the cherries picked was they just
leave the gates open day and night, didn't matter.
And me and my friend, we'd drive our bikes over there and you'd
go in and they had three legged ladders and you would climb
those ladders up into the cherry trees and pick cherries.
And they would pay you $1.00 for every big box that you picked.
So we picked cherries and you would just pile a big pile in
the middle of the roadway. And pretty soon here come a
truck and, and a guy would load up all your boxes and he would
pay you cash. So, you know, looking back, I, I
think maybe those might have been the early stages of
self-employment. We were, we were on our own out
there doing all of those things and, and it was easy to get
sidetracked, but we stayed on task and, and making money just,
you know, it worked for us. It was just something we had to
do for any extras. We wanted extras.
So we went out and, and made the money.
And when I did move to Buffalo, I had two significant jobs or
real jobs I'd say. One was I ran the night shift at
the gas stations, the old red, white and blue gas station out
on 4th St. I would do the eleven to seven
shift and then go to school from 8:00 to 3:00.
And I did that all week. I ran a 40 hour schedule doing
that. So I was again able to make make
more money doing that. But the night shift was getting
old and my brother was working at the Crossroads Inn and that
was a going operation at the time, very prominent hotel
banquet room and such. And I took on the job as as the
maintenance helper. And that was my junior year in
high school. And I just worked after school
for a few hours and weekends and, and then summer I would
work full time and, and when I got out of school ready to make
that decision, that was kind of tough because by then they had
hired three men in front of me to be my supervisor.
And after three, Bob Kenslow, the manager, he decided he'd
give me a shot at running that department.
So I had a management position, which seems like a pretty
exciting thing at 18 years old. And he hired a spell by the name
of Orville Ennis to help me. Well, I was an 18 year old kid,
didn't know nothing. Orville Ennis was a retired
construction Superintendent. He built bridges.
And not only that, he was, he had owned his own motel and he
sold that motel. So he had that self-employment
concept that I was looking for too.
And I don't know why he took that job there at the
crossroads, but he did. And I worked with him for
probably three years and he taught me so much about how to
do things. You know, we replaced the carpet
in 60 rooms several times. We we would replace tiling in
the bathrooms and, and we just took care of everything and
painted everything And wow, we did a lot of work.
And supposedly I was the manager and he was my helper, but
everybody including me knew it was the other way around.
He was teacher, not not a helper.
Anyhow, an interesting thing about Orville, I'll talk to a
little bit about him later. But I worked with him for 2 1/2
three years before I came home one day for lunch and my mom
said, hey, did you know that Orville was a preacher?
And I said my Orville, Orville Ennis, my friend at work, and
she said yeah. And I said, no, he's not.
And she said yes, he, he is. He he came to the nursing home.
My mom also hard working just like my dad, she worked for the
midnights at the nursing home and he came in there to give a
sermon to the old folks one night.
And so this puzzled me because I had no idea that he was even
went to church, much less was, was a preacher.
So the next day, first thing I asked him was, Hey, my mom said
you were preaching A sermon to the old folks down at the
nursing home. And he said, yes, I did.
And so we talked about it. And that's the first time just
unbelievable to me that that this guy who I'm going to say
he's probably the most Christian individual I've ever met.
I worked with him for three years and didn't have any idea
that he went to church. His, his example was really a
good one. And you know, he didn't preach
to me. He did nothing.
I had no idea. So I, I appreciated what he did
there and I just learned so much.
And, and as I set that goal to be self-employed, my job was
pretty good by then. I was making a a living wage for
the time and life was good and I don't know that I had much of a
reason to make a change. But as time went on and and I
got close to that goal, I decided to make that change and
and take that leap. So that walks us through a lot
of early jobs, kind of learning some early work ethic.
What is the earliest experience you can remember that shaped
your work ethic and how did that set you up to be a leader?
Well, there's no doubt I had a lot of examples of good work
ethic. Everybody I was around was a
hard worker. My parents and all those people
I was just mentioning that I had met and that's just what you
did. My dad's job as in the Air
Force, you know, there was there was no not doing it.
There was no calling in sick. There was no getting off early.
There was no taking any days. You know, when we were in
Cheyenne where I got more memories than I did and and
earlier days was the middle of the Cold War and he ran a inter
ballistic, intercontinental ballistic missile site.
He was in charge of one of those and he would take them out there
and spend some days and come back.
And I learned that your job was paramount, and I still believe
that today. Of course, I have a family and I
have grandchildren, and I get the idea that family's
important. There's no doubt about that.
But in my mind, you got to take care of that family.
So you got to house them, you got to feed them, you got to
clothe them. And that takes money.
And you got to have a job for the money.
So, you know, I'm not saying we put jobs before family, but I
think they're like equal because how do you take care of your
family without your job? And all the people that I knew
that just didn't have an option but to do it.
They just did it rain or shine or Sundays or whatever it was.
If you had your job to do, you just did it.
And that's how you raised your family.
So you grew up running a trap line, cleaning bricks and
managing the maintenance crew at a motel.
How in the world did you get into roofing?
OK, well that's a funny enough story.
Norm Myers was a Air Force buddy of my dad, and he had a buddy in
Caldwell, ID, and that guy was a roofer.
Well, he was going bankrupt in the roofing business and Nora
Myers came to me and he thought that maybe Buffalo could use a
roofer. And he was in the Conklin
business at the time, which they sold roofing products.
And he thought that if he helped me get in the roofing business
that he could sell a lot of his roofing products.
Not a bad concept either. So he helped me out.
Of course, I had a good job, but I certainly didn't have enough
money to go buy another business or to start.
And so the big red flag of that guy going bankrupt is why he's
getting out of the roofing business.
I missed it. I never even thought about that.
And looking back, I realized the mid 80s was not a good time for
the construction industry and darn sure not a good time for
for roofers. And so I was headed into a a
rough spot before I even knew it.
Nor Myers, he Co signed a loan for me, a $10,000 loan to buy
that equipment. That was a big deal.
As everybody knows today, Co signing is not a a smart thing
to do. But he and I'll talk some more
about mentors later too. But he was one, and he was one
of those Air Force people that were high caliber men that got
it done when necessary and he thought it was a good idea.
I'm not sure my dad thought it was a good idea, but he did.
And it was time for my goal. I was 24 coming on 25 pretty
soon and I saw that as my chance to meet that goal, so I jumped
on it. So you're working a job making a
pretty good living. Have set a somewhat arbitrary
goal to become self-employed at 25 and get some help to buy a
business that is going bankrupt and going out of business.
As you indicated, that doesn't seem like a recipe for success.
What were those early years like?
How? How did it look getting started?
Well, I'd have to say two things about it.
First of all, for the early years, they were rough as far as
business goes. The construction industry was in
the tank really bad, but my needs were fairly low and I
didn't know that that was a problem.
I was ignorant to that and I was basically just living the dream.
I, I wanted to be self-employed and I was.
So the first ten years or so I I never looked back it.
It was like I never went to work.
Roofing's a hard job and I lived on the job site and I did it.
But I was doing what I wanted to do.
I had to do what was in front of me and whatever that was, I just
did that every day, you know, I would get up and do whatever
that business had in front of me for that day.
And, and I felt like I was doing good.
And during those years, I, I also were, was thinking about,
you know, success and success came slowly.
And I don't even know that I would call it success at that
time. But anyhow, I had decided, you
know, was IA contractor or was I not?
I didn't know what it meant to be a contractor.
And I thought, all right, I'm trying.
And I, and so I, the more I thought about it, I thought,
well, you know, if you're going to call yourself a contractor,
you have to have a degree of success and you have to be
making your living doing that. And so I decided that I was just
trying to be a roofing contractor and I decided that at
10 years, if I could make my living at 10 years, I would feel
free to call myself a roofing contractor.
So before that, I would always just joke and say I'm trying to
be 1. Although it was working, we were
getting getting along pretty good.
That was my view of those early years.
It was just wonderful. I didn't know they were
stressful. I know your first job as a
roofing contractor was actually not a roofing job.
What was that? Well, that's an interesting
point too. One of the things I didn't
realize, you know, as I bought that truckload of tools and
brought it back and became a roofing contractor.
I had never been on a roof for the purpose of repairing it
before, ever. So I knew nothing about roofing.
I just knew I was in the roofing business.
Well, everybody else knew that I didn't know how to roof either.
So nobody would hire me. Nobody wanted to be the first
person to hire me. So I started the business
supposedly January 1st. That's when I resigned from my
job. I felt I needed some time to
figure out what I was doing, where get some contracts lined
up for the summertime and as summer got close.
So I didn't have anything lined up, nobody would hire me for
anything. But I did notice in the
newspaper that they had a public bid opening for painting some
irrigation pipes South of town that went over the highway.
And I thought I know how to paint.
So I'd painted a lot of things at the crossroads.
And so I went to the pre bid meetings down in Cheyenne and
and looked into public bid work and I realized that they didn't
care whether you had painted before or not, it didn't matter
to them. The only thing it took to get
that job was to be the low bidder.
So I went to my insurance agent, got some SBA guarantees on my
bonding capabilities because I had no net worth.
And they had a nice program that would do that, although it was
expensive. And I went down for my first bid
opening and was successful. And not only was I successful, I
was successful by a lot. My total bid was $8885 and my
competitor? The only one bid was 23,000 and
change. So of course I sat there knowing
that he knew more than me. How in the heck was I going to
get this job done for $9000 when he needed 23,000?
So I kind of did some engineering on the way.
I was going to do the job and, and we left out some of the
expensive lifts and equipment, did it all with scaffold and I
completed that job with a $5000 profit margin.
Now that was a lot of money for me on the on that day.
It only took about two weeks and really opened my eyes to that.
But I still wasn't a roofer and I was in the roofing business.
That's what my tools were. They lended themselves to
painting because one of them was an airless sprayer.
So that's what got me started in the public, public arena instead
of the private arena. But shortly after, that local
fella, some of you guys may know him, Bob Zimmerscheid.
He owned the A&W at the time, and he hired me to put the roof
on that building. And I did.
And I very much appreciate him overlooking my ignorance.
And, you know, I had set a, a concept of in order to be
successful, I was going to do the projects, right?
I was going to do them correctly.
And if there's any money leftover for me at the end while
I celebrate that, But my first goal was to do it right.
And I believe that roof is still on that building.
It has had some recoatings and it's been worked on, but it is
still physically the roof that's on that building 40 years later.
And that was my first one. So that was kind of the start.
And I appreciate Bob Zimmerscheid for having the
faith in me to do that. It that is still the roof that's
on that building. We've looked at it a few times
and it served without any issues at all for well over 30 years.
And just in the last few years has had some repairs and and
some coding work, but it well outlasted its expected lifespan.
Yeah. Tell us a little bit more about
those early years of starting and building the business.
Are there any significant struggles or wins, highs or lows
that stand out in your memory? Maybe not particular ones, but
certainly highs and and lows. The successes were, were good.
The stress was not. And I didn't necessarily realize
my feelings about that until somebody asked me how I felt
about you taking over this business and I just blurted it
out. I said, well, first of all, I, I
wouldn't want to deny anybody the, the joy and happiness that
comes with the success, but I also would not wish the stresses
and pressures on my worst enemy. So it has both sides, you know,
it's not a piece of cake. There's some difficulties
involved, but yet the rewards were were good.
And that's what brought that concept to my attention was when
they asked me about you. And so you started the business
in 1985, you ran it through 2014 when I took over and we just
recently sold it a couple weeks ago.
Do you have any thoughts or feelings about the the process,
the eventual sale, your time running it, my time running it?
Do you have any reflections now that we're kind of bringing that
story close circle? I suppose I do have some
thoughts about that. I said that running the business
had the highs and lows, the the joy of the winds and the
pressures of the, the failures, the the stresses of the of the
failures. I did not realize how when you
took over those stresses were going to continue.
I, I have worried since that day about the stresses and, and of
course you ran the jobs differently than I did.
And so I would look at that and just worry.
I would just think, how does this work?
But of course you were making great strides in the business.
It was doing well and I had a lot of joy in watching that.
Again, the highs were great, but the stress wasn't.
And then when you sold that business, there went the stress
for me finally. So that was a good thing.
And and I'm just tickled that this idea of being self-employed
by 25 has helped me raise my family, helped you raise yours.
And now new chapters opening for you and and for me, you know, we
got we're going to be doing other different things also.
So life is good. Yeah, I think it was 25 or 26 is
when I took over for you. So I didn't maybe didn't quite
meet the same goal, but similar timeline.
And I had not heard the the remark about not considering
yourself a contractor until you had done it for 10 years before.
So I think I'm one month short of 12 years.
So I I made that cut off. I can officially call myself a
contractor. I think so, yes.
I I really thinking that you made it past the point of trying
and can, for good or bad, say that you're a successful roofing
contractor. Yes.
When were you most afraid in the process of building your
business or maybe as a leader, and what were the stakes that
caused that fear? Well, I, I don't know about
leadership, but just the employment.
You know, when, when I started, you know, when I first started,
I went from job to job to job to job.
I hired a lot of friends and we, I would bid a job, I would get
it. We would go do it.
And then I'd come back and then I'd look for another one.
And so we'd have a great a gap in between there.
Sales of roofs was hard then. And, and so that's the way I did
that. Well, as as time went on and,
and we became more full time, we started roofing more in the
winter. I had full time employees and
it, it was a little sobering to realized that not only is my
business supporting my family, but now I'm responsible for
other families. And you know, we had quite a few
employees from time to time and and that did supply some, some
stress on, on that. I was worried about that for a
little while. And and then one year, we were
short on help and hired some Romanians on H2B visas.
And these 10 people arrived at our doorstep from Romania and
they had nothing. And talk about relying on you.
You know, they were relying on a year's worth of good income to
make their living and survive while they're here and have
something to take back home when they went.
I guess maybe the joke was on me because not all of them went
back home, but the ones that did that was good.
One of them has gone on to become AUS citizen and, and
he's, I admire this guy a lot. His, his bravery for coming that
far and, and stepping in and doing that work and sticking out
the years that it took. And today he's happily married
in Florida. He lives in Florida, works on
the North Slope of Alaska and has two children.
He's he's quite a guy. And watching people do that as
your employee was very rewarding.
But then when things were slow and it was hard, it was pretty
stressful. So I think that there was some
fear involved with that responsibility.
What do you think is the most unique thing about our business
or your journey? You know, I don't know how
unique we are, with the exception of how young I was
when I started the business. Every place I went in the
roofing business to conventions and to meetings and to bid
openings and everything, I was just a kid.
And, you know, grown older men were my counterparts.
And I think it's, it was somewhat unusual.
They all looked at me like I was crazy and that I I couldn't
possibly survive in their world. And, you know, age just kind of
went away for me, you know, from that job at the crossroads where
I was the boss of Orville, that was 65.
Of course, that was just, you know, that we all knew what was
going on there. But here I was, young guy
working with the older guy, and then here I am, young guy
bidding jobs with all these older guys.
And I often times had people employed that were older, older
than I was. And I think that that was
somewhat unique. I know that a lot of those older
people didn't have a very good viewpoint of what I was doing.
And as yours went by might have gained some of their respect,
but certainly none was there to begin with.
I also think that the size of the town, you know, for somebody
to start a roofing business in Buffalo, WY, wow, there's not
all that many buildings and businesses.
The amount of business that gets done here won't support roofing
contractor. So, and of course I didn't know
that, you know, I often joked for quite a few years when
somebody would get a job in town or or somebody would ask if we
ever work in town. I would say, well, we had
Buffalo roofed a long time ago and that was pretty much the
case. You know, a fella, Allen Brooks,
I got along with him quite well. He was the guy at the school
that did all the purchasing and he recognized the value we
brought for a long term roofing and and he specified products
and I'm being local, I was lucky enough to get most of them.
So we ripped all the schools here and that was kind of an
early boon to the business and I appreciate his respect for for
me to be able to to do that to. So we did a lot of good business
together. I think that probably is
something that's unique, maybe not as much in our state or our
roofers throughout the country,
the this space that we cover and the size that the business has
become in the limited town that we're in.
About two years ago, when we first started considering
selling the business and had our first offer, I talked to a
friend of a friend getting some advice and talking through that
process. And I told him a little bit
about our business and what we were doing.
And he listened for a few minutes and he said, wait, where
are you from? Or, or from a small town in
North Central Wyoming. We have a population of about
5000 people, so you've probably never heard of it.
He said you can't, you just can't.
You can't have a business that size in that town.
It doesn't work. And for the last 41 years we've
been doing it so. Yeah, yeah.
I had similar experience when I was on the board of directors
for Western States, was sitting having dinner with some other
business owners and and they said, I said that I had a
meeting in Cheyenne next week for on the Capitol complexes.
And and he said in Cheyenne, he said, I thought you lived in
northern Wyoming. And I said, well, I do.
And he said, well, how do you work down there?
And I said, well, we have to work the entire state to get the
volume of work we need. You know, and I said, I also got
a job going on in Evanston. So, you know, both of those jobs
were 300 miles from our office. And he was just mind boggled.
His business was in LA and he said they have a, a map in their
office and they drew a 15 mile radius circle around their
office. And when somebody calls in, if
they're outside that circle, they say no thank you.
And so he travels the farthest 15 miles.
And here we had two jobs in progress, 300 miles in two
different directions. And he just didn't understand
how you could do that. But I've always said Wyoming is
a small community and, and it is people are very tight here.
And, and you'd be surprised as you travel and work statewide,
how many know you know you'll be talking to a new guy at a new
district you've never been to before while he's good friends
with the grocery store owner in another town.
You know, you after a few years went by, rarely went any place
that that people didn't know when I walked in, who I was and
where I was from. And it was just because of all
the travel and the small community.
It was an interesting tight knit thing, still is.
I think that's only grown as we've expanded the business.
I, I remember about a year ago, I came into the office and
somebody asked me where we were working today and we had a crew
in Upton, a guy in Powell, a crew down by Rock Springs and a
crew in Cheyenne. And so I answered, we're in
Wyoming. We have all four corners.
Yeah, yeah, I always joked we we had three Corners covered
because we never went into Yellowstone or Jackson.
So that's about the only neighborhood in Wyoming that I
haven't roofed in. So construction and especially
roofing is a pretty high pressure, high accountability
business. How did the that shape the way
that you lead people? I, I think mostly by example, I,
I know that if I would have said you got to go over to Cody for
two weeks and do this job, let me know how it is when you get
back. You know, I don't think that
would have worked. But I went to the job sites with
them in those early years. For a long time, I travelled to
the job site, lived in a camper, lived in a motel, lived in an
apartment, and I worked on the roof with the crew seven days a
week, and they staggered days off.
So nobody else was working 7 But I was there working shoulder to
shoulder with all of those guys. And I think that that led the
way for them to realize that, yeah, this is just what we do.
You know, I didn't sit back and send them.
And you know, later on, as I gathered some better managers,
you know, I tried to get off the roof more and more, but I still
spent a lot of time on those roofs just shoulder to shoulder
with those guys. And I think especially in the
earlier years, that was that was a very helpful thing.
I don't know that everybody would have done that lifestyle
if I hadn't been there doing it with them.
How do you think your unique personality has shaped the
business that you built and your leadership journey?
Well, I don't know that it's personality.
I think that the the can do spirit that my father instilled
into me. We did everything.
I mean, we didn't have the money to hire anybody to do anything.
So we had to do everything we had to do, you know, and, and as
I was a teenager and we moved up to Hemlock in Big Horn Estates,
we were moving a trailer house up there.
And he did hire a guy to pull it in, put it on the site, but we
were going to level it. Of course, we'd never set up a
trailer house before. And we started into it.
We had a couple of bottleneck hydraulic jacks and a bunch of
blocks of wood. And this was a big trailer, was
14 by 70. And it was dad and I and mom, we
were all out there leveling this trailer up.
Well, we didn't know what we're doing.
We were figuring out as we went. Like I say, the can do spirit.
And at one point in time, we must not have done it right.
And that trailer started to fall off of the blocks we had it on
and and it did it. Everything came right down and
the frame landed right on the ground.
Well, my dad was underneath that when it happened.
And so mom and I are standing out there just in total shock,
not knowing what happened or how or what kind of shape he was in.
Well, he just started talking from under there.
He did get in between the two frames.
So he had about a 2 foot space in there that he was laying in
and he was between the the Gerts between them.
So he he couldn't get out. He was just in that space and he
just started talking, telling us what we had to do.
You know, it never occurred to me to call for help, called 911,
do anything. I mean, it was somewhat of a
serious incident that just happened.
But he from underneath there directed me and me with mom's
help, you know, we dug holes in the ground, we put the the jacks
underneath it and brought it up a couple inches at a time.
And we were bringing up one end and, and I just did what he told
me and and we pretty soon had it high enough that and solid
enough that he was felt comfortable with crawling out
the other end of it. And so he he did.
And then we finished the day out by continuing to do it.
But I mean that, you know, he had that we're just going to do
this. We have to, you know, and, and
working right there again, shoulder to shoulder with him, I
kind of built that same spirit. And it's a nice thing to have to
be able to, you know, just figure out that you're going to
you're going to do it. We've heard that from a few
people that we've interviewed is often the people that become the
most successful are those that didn't have any choice but to
succeed there. There wasn't another option.
And it sounds like that's kind of the environment you grew up
in. Yes, I, it, it was, you know,
there just was no, no choices in the matter.
You just had to do what was in front of you.
And that's, that's what everybody did.
And I, I still feel I do that today.
You know, I get up and do whatever needs to be done,
whatever's in front of me at the time.
And and I don't spend a lot of slack days in in retirement yet.
Hopefully they those days are coming.
I'm I'm looking forward to doing a little bit more snowmobiling
this year. Hopefully I'll have a little
more time away from work as well.
I am looking forward to that too.
Last few years it's been a little slow with snow and you
being so busy and and other snowmobiling buddies being busy.
We need to pick it up and this is the year.
Sounds good to me. Was there something that
significantly delayed the growth in building your business and if
so, would you have handled it differently?
You know, I don't think there was.
I didn't have growth on mind. I didn't have a business
background. I didn't realize you needed to
have a plan to grow again. I just did what was in front of
me every day, took one job after another.
And, and it did grow, but not because that was my plan.
I just was, was working hard and getting it done.
And as we moved on and started doing more prominent jobs, when
I would get a prominent job, I'd think, well, this is going to
put us on the map. We're going to, you know, this
is, this is going to get us going big time.
And we did that prominent job after prominent job after
prominent job. And as I look back, they didn't
make any corners, they didn't put us on the map.
It didn't spur growth. We just got them jobs done and
moved on to the next one. I think that my view of, of just
working at it and enough, you know, as I started looking for
financial plans and what was happening and talking to other
business people, I think I, I took on a view of what is
enough. I, I didn't take on a view of
how big can we get. I didn't set any growth goals.
I just worked hard at it and, and as long as things were
working good, that was OK. One of the things that Orville
Ennis instilled into my brain was concept about how to live
your life. He, he talked about people he
knew that worked hard their entire life, never did anything
and, and soon as they retired, they died with a lot of money.
And he explained to me how that was probably a mistake.
And then he talked about other people that he knew that spent
every dime they had and when they retired, they had nothing
and live forever. So those were the 2 concepts.
And, and we talked about doing a, a happy medium, you know, so
I, I feel like took that to heart and, and we lived a good
life as we went. You know, we split things up, we
put money aside for retirement and we lived a good life.
And so we wouldn't be in either one of those positions, along
with a lot of the other things he taught me.
I greatly appreciated that. But you know, growth just
happened. It wasn't a plan.
I wasn't didn't have any big business ideas about anything.
It seems like that plan has worked fairly well.
I know you. You sold the business to me and
kind of went into semi retirement managing a rental
portfolio at 54 years old. Do you ever regret that
decision, or do you wish you would have found a different
balance than you did? No, no, I, I try not to have a
lot of regrets. I have a, a slightly different
word for it. Instead of regretting something,
I view it as you pay the consequence of a bad decision.
And that's a fine line. And it's a Gray area, but it
puts the burden more on your shoulders to, to do better.
And, and that's just been my, my viewpoint.
And so I don't have a lot of regrets along those lines.
Is there a lesson you've learned that you wish you would have
learned earlier? Yeah, I think so.
I think, you know, as I look back, hindsight, a lot of this
stuff is hindsight. I had no idea any of it was
going on at the time. I had a lot of good mentors that
that I didn't recognize were, were mentors and they were
friends and I paid attention to them.
A lot of them had that lifestyle I admired.
And so I was paying attention, but I I could have paid closer
attention. You know I'll back up and I got
to add a guy to this list when when we were cleaning those
bricks for this old man and his coveralls with his junky old
truck. We were almost done with that
building. I don't know how many semi loads
of bricks we cleaned but it was a lot.
And he was going to take us to his house for lunch.
And we got over there to his house and the first thing we
noticed was he had an alarm on his door.
Now, this was in the very early 70s, and he had to get a key
out, turn his alarm off. And both me and my friend are
looking at each other like, huh, what's going on here?
You know, we've never heard of anybody having a home alarm
before, you know, And we got a news kitchen and it was a, you
know, we were not old enough to appreciate the home itself.
But when he started to fix this lunch, he heated up some
sandwiches in a microwave. Well, that was the first
microwave we'd ever heard of or seen.
And so our eyes are opening up and we're looking around this
house. And after we eat, he wanted to
show us his wife's collection of China.
And so we went downstairs and she had a collection of more
China than I knew existed. And it was a lot of it was gold
plated and it was very valuable. And his alarm system was even
hooked up to the Police Department at the time.
And so this guy that we saw driving an old truck with his
old coveralls that he worked hard every day to, that was
probably the first example of somebody I saw doing that that
did well for themselves. And ever since then, we, you
know, we realized this was a wealthy man.
He might be in the salvage business, but that business
treated him quite well. So you know the what business
you're in or the the public's view of that business.
I lost all that baggage trying to think about those things at
that early age because I was so impressed with this guy in his
old coveralls. So I'll elaborate on that just a
little bit more. That was the first example.
But as, as I go on, you know, my dad, that guy, Norm Meyers,
Orville Annis, Bob Edwards, all of these people taught me a lot.
And I should have paid more attention.
But you know, this is supposed to be about inspiring other
young people. And so I feel like I should say
that, you know, you, you look around it, find some people that
have the life you want to have, hang out with them a little bit,
learn what they do, pay attention to them.
And and when those people tell you this is a good idea, well,
it probably is. So finding mentors, paying
attention to them and letting them lift you up is, is, I
think, a great piece of advice. And they're out there.
You just got to look for them, realize who they are.
That's great advice. That's, I think some of the best
advice you ever gave me. And something I've repeated a
lot is to define people that are in life where you want to be and
then watch what they do and emulate it.
And people could move themselves forward in life a lot if they
would do that more frequently. We we don't get the best advice
when we hang out with people that are at the same point in
life we're at. That's correct, yes.
You know who you hang out with. It's important hang out with
somebody that's going to lift you up.
Is there a particular viewpoint or something that you've
significantly changed your mind about throughout your time in
business, leadership and just life experience?
Is there maybe a viewpoint that you once held that you've now
changed your mind about? Yeah, I think there is, you
know, as a self-employed person with employees and you're
running the show and, and you're getting whatever level of
success you're having. I think we all tend to think
that we're doing it the right way and everybody else is,
isn't. You know, you can look at
another contractor and say, well, they're struggling because
of this, or you can say they're, they got quality issues because
of that. You know, you, you tend to think
that you're doing it the right way and, and you tend to
criticize opposing viewpoints. And as time went on, I realized,
you know, that's really not the case.
I had that problem pretty strong, pretty hard.
I was looking a lot of I spent a lot of time with other roofing
contractors that might be out-of-the-box too.
But on that board of directors, there's 32 of us.
And I spent six years there hanging out with those guys.
So, and you know what, a lot of those gave me some advice too,
but I was like, you know, wait a minute, I'm doing good enough.
I don't know that that is. And as I started trying to build
field management, I realized that so long as those people
were handling risk, you know, roofing is a high risk, high
profit business. So the way to make that work is
you have to minimize the high risk.
And so long as those field managers were minimizing that
risk and we're treating employees good and providing the
quality that you expected out of them, that you could go ahead
and let them do it their way. And so I tried to do that.
You know, Sean and Billy Delozier from here in town, they
ran my cruise for for quite a few years.
And I don't know that they would agree with this statement, but
it was them running the crew that opened my mind to that.
They were wholehearted in for the business.
You know, they, they weren't these people who didn't care.
You know, they did care. And and I needed to learn to
turn them loose. And, and although I, I learned
that from them, I might have been late in doing that.
But as I retired and look around at other businesses and other
people, I've lost that concept. You know, you, you have to look
and have respect for the, for the people that are doing other
things that might be different than you.
And I, I see that problem, especially in contractors.
You know, we were all taught to do it the way we do it or
learned, however we learn to do it.
And, and we seem to think that that's the best way.
And there's a whole lot of ways to do that.
And turning people loose to, to do it their way and they can
reap the benefits of that and be proud of what they're doing is
better than keeping your thumb on them.
I also feel that was true. I spent a little time in the
search and rescue world and I think that that happened there
also. But my viewpoint about that has
changed a lot. And not only has mine, I see
that as a fault I had in early years.
I see that a lot of people have it and and getting over that is
is a very helpful situation. That's something that Adam
Wetherbee had a lot to say about when I chatted with him
recently, is that it's easy to stand on the outside looking in
and judge other leaders or other businesses.
And the more you time, the more time you spend running a
business and acting as a leader, you realize that none of those
positions are easy. And anybody that is achieving
success in business or in leadership has worked hard for
it and has found something that works for them.
And so he he said something very similar, that the more time he
spends in leadership and the more time he spends building his
business, the LED less judgmental he becomes about
others doing similar. Yeah.
And I think that's in good words, less judgmental.
That's what it is. You know, you, you got to, you
got to lose that and let, let people give them respect for
what they're doing. So you talked a little bit about
building field managers. Can you help us understand the
the timeline a little bit better building your business?
It launched in 1985 and I know there you talked about a a time
where you would go get a job and then kind of put together the
team, the crew to go do it and do the work.
And then when it was done, everybody else went home and you
went about finding another job. I know eventually you kind of
built that into a a full time job and then eventually brought
in some field managers to help manage that business.
Can you help us understand the the timeline and the process of
growing from just you starting out to having a a a full
thriving business that worked year round with middle
management and full time staff? Well, I can tell you that it
just evolved. There was no plan looking
forward into that. Again, I had no business
background, no business concepts.
I just went to work and but we did, you know, we, we started
out, you know, we had not much for any trucking capability and
we had to go get all of our material.
We weren't a big enough contractor to have our stuff
delivered yet, so we had to go get it.
So we had those kind of challenges and then getting it
on the roof. We had no equipment at all to
get anything on a roof. And so we pulled it up with
ropes, carried it up ladders, very dangerous, but that's what
we did. Again, we had no option.
We had to do what we had to do. We had to get it up there.
So, and doing it right along with them.
Nobody, you know, we didn't view that as a problem.
We were just getting the roof done.
But as, as things moved on and we got into bigger jobs and, and
things were working differently, we got a lift one that came hung
off the roof and you had to pull it up with a rope.
And then we started renting some forklifts and, and then we
started owning forklifts and, and we went from doing
relatively small jobs to doing bigger jobs.
And it just happened, You know, we just kept growing and growing
and growing. And, and I kept looking at the,
the bigger prominent job thinking that that was going to
do something and it never did. I think I stated that a few
minutes ago. But you know, we, we did some
very large jobs. You know, we, we did the Casper
Events Center, which I think is now called the Ford Center, one
of the biggest buildings in Wyoming.
And we did the flat and the the shingle part of it.
And we did the Sheridan High School, which was the first job
we did over $1,000,000. So when I think about carrying
rolls of hypal on up a ladder in the back alley of Main Street
Buffalo to doing the Event Center and $1,000,000 project,
we just had a slow steady growth.
We did not you know set out to say well in the next three years
we're going to do this or we're going to buy one of those.
We just bought things as it was necessity.
And as time went on and and I think we did enjoy pretty good
steady growth from the first year right on through to my last
year. I don't know that there was many
dips if any in revenues, but we just let it happen.
Great. Was there a major mistake that
you wish you could have avoided? Yes, there is.
And I didn't want to do this interview without without
mentioning it early on. One of my other mentors was Jack
Miller. He was a very good, close
personal friend. I met him in the bar when I was
a bartender at the crossroads. I did a double duty there for a
little while, and he was an outdoorsman.
And we went on to hunt together. And then through his contacts, I
became a guide with him. And he was, at the time, the
best friend I'd ever had. And he was working for me
because, as I said, construction was low.
He was a general contractor. Construction was low at the
time. It was dead, not low.
It was dead. And I had a job out at the
uranium mine and he was running that job for me.
I wasn't out there and he fell off that roof and was injured
real bad. And he spent a couple weeks in
the hospital and he was having a lot of operations.
And it's right at the beginning, first week of hunting season, I
was guiding. And he was having his last
surgery done and he passed away of a heart attack during the
surgery. And boy, if I could have that.
Back Have you ever made a beneficial mistake?
A mistake that was a mistake at the time, but taught you a
lesson that surpassed the consequences of the mistake.
Well, I think I had a lot of those.
I kind of developed what I call a continuing improvement
situation where, you know, as things happen to us in business
or in life, it's pretty easy to blame somebody else for what
happened to you. And I don't see where that
benefits anybody, especially not yourself.
So I was, I tried to develop this concept to where you would,
you would take responsibility for everything that happened to
you. Not always was it your fault,
but what could you have done to prevented it?
You know, I, I suppose to kind of date myself a little bit.
You know, one of the examples was when fax machines became a
thing in the construction business.
You know, we would fax off orders to our supplier and we
would get there to where they're supposed to be and they wouldn't
be there. So you'd call them up and say,
well, I sent the fax and they would say, well, we didn't get
it. And, you know, that happened the
next time. And, and they would say, well,
we got a fax, but we couldn't read it.
And it would have been really easy to have blamed them, you
know, say, well, if you can't read the fax, call me and find
out, you know, and, and so I, I'm thinking, OK, this is a
mistake that happens to us right along.
We have to take responsibility for it somehow, come up with a
concept to stop it from happening.
So that's what we did whenever it was our company policy,
whenever you sent any fax to anybody for any reason, you
would then call them and say did you get it and can you read it?
And that eliminated that mistake.
So that worked really well. And we were able to stop all of
those mistakes even though they were somebody else's issue.
Most times we were able to stop those from happening by taking
ownership and figuring out a plan.
And I think we did the same thing with leaks.
You know, as a roofer, not every roof you put on is perfect.
Sometimes they leak. So pretty early on, I came up
with a plan to track leaks. And so whenever we went on a
leak call, when we got back, we would fill out a piece of paper,
you know, was it our roof? Was it under warranty?
What was leaking? How did you fix it?
And this didn't mean anything for quite a long while, but
after 10 years or so, there was a lot of information in there.
There was a lot of data. Of course, it wasn't on a
computer, it was on pieces of paper.
So I went through all of that and made note of what they all
were. I kind of took tallies and there
were several things that kept reoccurring.
And it wasn't that we had bad workmanship, it wasn't
necessarily that type of an issue, but we were able to
identify things that went wrong on roofs.
And so just as a, for instance, I'm the verbiage might not be
familiar to everybody, but AT lap and membrane that kept
reoccurring. And so we, I decided we would
take the step to put a patch on those T joints every time,
everywhere and we would already have them passed.
She would take very little extra effort while we were there, but
they quit leaking force. Those went away.
Transition pass just did the same thing.
And Stephen Rhodes, another good friend, long term friend of
business friend of mine out of Burke.
Burke, our supplier that we used, you know, quite a bit.
We were having dinner one night and I was telling him about this
and he was at a precipice with his warranty situation in the
roofing world. The one up and ship of the
warranties was a problem. You know, while we have 10 year,
OK, well, we're going to have 15, OK, we're going to have 20.
And this was going on at the time and he was contemplating
going from 20 to 30 years. And he listened intently to, he
asked me about all of our reoccurring issues and listened
intently. And as he developed his 30 year
warranty, he took my list of reoccurring issues and turned
those into the requirements to jump from a 20 to a 30 year
roof. And so that's, that's what
happened. You know, he, he did that and,
and I felt pretty good about that.
You know, our little pile of pieces of paper that everybody
wrote down every time they fixed a leak.
But again, we would take ownership of that problem.
You know, they were our leaks on our roofs and, and we would go
take care of them. But we kept track of them and
then tried to prevent them. Some of them once again, might
not have been our fault, might have been a service man that
dropped a screwdriver or dropped a razor blade and he got stepped
on while you would write that all down.
And pretty soon we would be coaching our our customers
about, you know, telling their servicemen that these are tough
roofs. Walk on them all you want, but
they're susceptible to sharps and you'd have to keep the
sharps off of there. And I think that that concept is
a good concept for anybody in their in their lives.
You can do, you can apply that to personal things jokingly for
a minute. You know what makes your wife
mad? You keep doing something that
makes her mad. Maybe, maybe you could take
responsibility and quit doing those things.
You know, you could blame her for being mad about it, but you
can also have some ownership and, and change some things and,
and, and resolve those issues. You know, just take ownership
and take action instead of blaming somebody.
Blaming somebody else doesn't help.
But trying to not repeat mistakes is a big thing in life,
I think, and in business. I think that's something huge
that you install instilled in our company very early on that
has carried over even to the the current day with yet the third
generation of owners is finding and fixing problems regardless
of whose fault it is. And if there's something you can
do to prevent a problem, even if it's not your fault, it's your
responsibility to get in front of it and take care of it.
And we can improve our lives, improve our efficiency, improve
our quality by fixing things even if it's not necessarily our
fault. So I think that's a legacy that
you have left in our company that has served as well long
after you resigned from a leadership position there.
That's that's good to know, yes. If you were 25 again and had the
goal of becoming self-employed, would you choose to go into the
roofing business again? Yeah, I I don't think I would
make any changes. How how could I?
I I couldn't ask for a better end of the story and I don't
think I would change anything. But I can tell you that over the
years, one of the struggles in the roofing business is that
nobody wants to buy a new roof, especially if you have a
commercial building. I go in there, you might spend
$100,000 to stop your leaks, but it'll look better.
You know, you don't have a new sign, you don't have a new paint
job, you don't have a better parking lot, you don't have more
square foot. You know, nobody can tell.
And so nobody wants to spend money on a roof.
I always thought, you know, being a boat salesman or a four
Wheeler salesman might be a really cool thing because
everybody wants to come in, they want to buy your products and
they're happy to give you their money.
Never the case in roofing, never the case.
So it was always a hard sell. And you're always dealing with
people, you know, with a decision in a time that you
know, they would just as soon not be in.
So there was a downside that, you know, the salesmanship
dealing with those people instead of happy people were was
somewhat of a challenge. No, I wouldn't change.
I wouldn't change anything. It's it's been a good ride.
Nothing has changed there. I've made a similar joke many
times and nobody ever calls me happy that they're never in a
good mood when they have to call their roofer.
You're always dealing with someone that has a problem and
they might pay you for your services, but they are never
excited about it. No, no, they never are.
What was your biggest win as a leader?
Well, I think my most rewarding concept as in leadership, I'm
going to have to step out of the, the business in the roofing
realm and step into the world of search and ask you.
I lived in that world for almost a parallel with my roofing
career for, for 30 years. And I, I was put into leadership
role. I wasn't necessarily my my
choice, but that's that's where my skill set worked pretty good.
And you know, in search and rescue, you help people lots of
times on their worst of days. And you were you help a a very
large cross segment of society. You know, people who get lost.
Sometimes they're kids of wealthy people.
Sometimes they're just hard working regular folks.
Sometimes they're from out of town, some you know that just a
great diversity cross section of society.
Those people that you get the opportunity to help are just all
so different from each other. And then yes, over the years,
we've saved a few lives. So when you can provide some
leadership to, to apply resources that give people the
the help they need on the worst day of their life, and two,
maybe even save their life, that's a pretty rewarding thing
to do. And I enjoyed that work.
I think most days I would have rather been out climbing one of
the hills rather than in the command post.
But I, I think that my, my, my skill set was, was better served
in that leadership role in directing all those resources
rather than being one of them. And that was very rewarding and
I'm happy to have done that. Since you brought up search and
rescue, I know that was a pretty significant portion of your
life. You spent a lot of time doing
that over more than a 30 year career.
Did you see a lot of crossover in the leadership skills between
search and rescue and the roofing business?
Yeah, I, I think so. You know, I, I don't know, I, I
don't, I don't know that, that I have a lot of advice in, in
leadership. I may have had some leadership
roles, but I didn't set out to, to do that.
And I don't know that my advice is good, but but yes, leadership
was leadership. The construction business and
the search and rescue world managing those resources were
very similar. You know, as I started going to
seminars, learning search and rescue, learning search and
rescue management, and, and I've been to a few construction
management seminars over the years too, Several things amazed
me at how parallel they were. And just as example, the span of
control, you know, any one person shouldn't be overseeing
any more than five. And I think that those parallels
are interesting and that people should take note of those.
You know, I know that, you know, Jack Miller, he was in the Union
world back East before he moved to Wyoming.
And they have strict rules about span of control for five people
and management companies in seminars for roofing.
You know, the the head of that company should only be
overseeing 5 people and those people oversee everybody else.
And it's the chain of command that doesn't ever get broke.
And search and rescue does the exact same thing.
Your leadership team has your incident commander and five
subordinates that that deploy everything under your direction.
And, and that's not the only similar thing.
I, I think that management of people and resources is
management of people and resources, whether you're in
construction, search and rescue, or, you know, probably even
retail or manufacturer, any kind of a business, being a leader
and, and being effective. I think you could step into
almost any environment and survive if you and do a good
job, if you get a good foundation.
With your 30 years and search and rescue, are there any
particular incidents or yeah, I guess incidents would be the
right word that stick out in your mind as a big win or
something particularly interesting to have experienced?
Well, there's quite a few and the one that gets the most
attention in Johnson County that that our members performed was
one for a black tooth. I don't know that this this
search gets a lot of attention and makes for good stories.
And so it's the one that always gets told.
But there's been a lot of kids saved and a lot of people found
that that might deserve that space better.
But I think that was the biggest search we've ever had.
A guy was going to take his girlfriend up to Black Tooth
Reservoir. Black Tooth.
Peak to ask her to get married. He was going to propose and they
got lost on the way up there and then she got hurt and he stayed
there for a couple days and we were called in and, and back in
those days, we called the surrounding counties quickly and
we had a lot of other volunteers.
And before we knew it, we had about 80 people in the field and
we had an Army Air helicopter running people back and forth
and doing some searches. And they were, you know, we had
a lot of assets going on and we were able to find her and we
pulled her off the top of that peak.
As you know, you were in the helicopter.
Eric was lucky enough to, he had, he had good timing that
day. Anyhow, he ended up in the
helicopter and, and on the scene with probably six other guys, I
think 6 or was it a total of 6? Yeah, 5 or 6 of them were up
there on that peak And, and the helicopter came in right after
dark and picked her off of that and left them all there.
And it, it made the the Good Morning America show a couple
mornings later and, and got a lot of attention because he was
proposing to his wife. But it was a very large search
and we used management team to, to keep good tracks of that.
And it just went well and, and nobody got hurt and we pulled it
off And and you know, the, the saving a life thing is kind of
tough to chalk one of those up. You don't do that.
I never did that easily. I always thought, all right,
well, if we weren't there, who would have, you know, I mean,
would they really have met their demise on in that situation or
did we truly save their life? And, you know, she was hurt and
she was in a a bad spot and it was a long ways from anywhere
and it was good cold nights. You know, I don't know if that's
one of those one of those searches or not.
It could very well have been. We don't have very good crystal
balls. But when I look back over the
years, some of the ones where the answer was yes, those
probably deserve better attention but don't make as good
as stories. It just went well.
Yeah, I had excellent timing on that search.
I think I was roofing, working out of town.
I'd recently taken over the business from you and when we
got the call to head out into the field, I was out of town and
unavailable and couldn't make it.
And so lots of people worked a lot harder than I did for many
days trying to locate her. And when we finally found out
where she was at and we're sending the helicopter in to go
get her, I got the call asking if I had made it into town and
if I was available. No one really expecting me to be
there. And I was just pulling into town
as that happened. So I was told that there's a
Black Hawk waiting and I had 15 minutes to get on it and I got
to be in on the exciting part of that search and I missed out on
the three or four days of hard work ahead of time.
Yeah, your timing was impeccable.
There was a lot of people put in a lot of hours before that
happened. But yeah, when when that we
needed a high angle person and you're a member of the high
angle team. And they were at the airport
dropping people off and still sitting there idling.
And they were needing one more high angle person.
And so I knew Eric was out of town, but I thought, well, I'll
ring his, ring his phone and see.
And he said he was at the shop. And so I said, well, the
helicopter's on the pad waiting for you.
Just get up there and go. And so he got a ride in, most of
the other people walked in and then a few got rides in the
helicopter, but not very many. And then of course, the the next
morning, the helicopter made an extra trip in and and brought
out the people that were sitting on top of that peak.
They had spent a long night there.
I could go on for hours talking about that search.
But one of the another one of the funny aspects was Lane Qualm
was in there also, Dennis Thorson and a few others.
And anyway, Becky Qualm was down at the command post.
And when we learned they were going to go up there and pick
her up and leave the guys there, she had the idea to send pizza
in with them. And we were dropping sleeping
bags and a bunch of other gear because although they were, you
know, pretty well prepared in the field and they could have
spent the night some more creature comforts was was a good
idea. So we ordered some pizza and we
sent it in and the helicopter came over and, and kicked out
all the gear before picking her up.
And so after they got her onto the helicopter and gone and then
they went down packaging all of their new gear that was kicked
out onto the floor, they found these pizzas that were stuffed
in the sleeping bags. So having having pizza delivered
to to the Black Tooth Peak was, was quite, a, quite a little
good idea that Becky had and and I know everybody appreciated
that. We should contact Pizza Hut, I'm
sure that set some sort of a record.
We had pizza delivered that was still warm at over 12,000 feet.
So that was a a welcome surprise that day.
And I think I was one of only two people that got a helicopter
ride both in and out. Everyone else, if they were
lucky enough to get a ride either direction, they got a
ride only One Direction. So.
Yeah, yeah. That everything just clicked on
that. It took a long time, a lot of
people, a lot of effort. It was a big search, but
everything clicked well overall. So over your 30 plus years
leading a business and as a leader in search and rescue, are
there any particular resources that have been important in your
development as a person and as a leader?
Yeah, I, I think so. And, and I, I think I kind of
answered this question earlier, but, but I'll, I'll touch base
on it again. Mentors, mentors, mentors and
mentors are the, are the thing to, to pay attention to.
When I look back at the wisdom of the people that taught me the
lessons they taught me that I had no idea I was learning at
the time. We really need to be mentors for
people. There's programs out there where
you can volunteer to be a mentor, you know, your nephews,
your nieces, you know, find a way to communicate things to
them. It's, it's the, the statement of
that. Only if we had an older, wiser
person to have told us those things.
Well, you do. You just got to listen.
So I know in 30 years in the construction industry, you
mentioned that you, yeah, you dove into roofing with no
knowledge of roofing, buying out a bankrupt business and started
in the construction industry in a time when construction was
pretty dead. Having lived through some of
them myself, I know there's been a few other hard years along the
way. What is it that kept you
motivated and kept you pushing through those hard years and
those hard times? Well, I think I have a backwards
answer to that. Instead of worrying about how
you push through the hard times, as I've already stated several
times, you just did what was in front of you for the day.
And that was a hard times. And so you just that's what you
did. And then you celebrated any easy
times. If you had a break and something
that would, that's where you would would take your time to
enjoy what you had and and what you had to do.
And the hardships just were there, you know, being
self-employed, running a business, running a crew, all of
these things are somewhat hard. If you don't have the
entrepreneur spirit, it's probably not for you.
Not everybody has that, You know, you, you have to have
drive. You have to not expect things to
go easy. And you know, life is hard.
So you just trench forward with that and enjoy it when it's not.
I think that's the three rules of business, right?
It it takes twice as long as you thought, it cost twice as much
as you thought, and you are not the exception.
There you go. Yeah, that's that's a good way
to say it. Was there a major turning point
for you building the business when you felt like I've finally
made it? Or maybe when the the business
took a a significant growth step that felt like it was really
turning a page to a new chapter. Well, again, with hindsight, I
might have a different view than I did as it was happening, as it
was happening. Some of the prominent projects,
like I stated before, were, were seemed to be good turning
points, seemed to be good things that were happening.
And and as I said, in hindsight, they weren't it.
It was no big deal. You know, we went down and and
did the one of the ones I'm most proud of us, we went and roofed
the Barrett Building. Now the Barrett Building is part
of the Capitol complex in Cheyenne and it houses the State
Museum and the State Archives Department.
And I guess it makes sense that the people who run the museum
and the archives, they're a little picky about what gets
wet. And so they did that under a
performance based bid. And we were lucky enough to get
it, but it left me with the design and installation of the
roof over those facilities. And that felt good, felt real
good at the time. But as years went by after that,
nobody else cared about that. You know, those big, what I
thought was turning points weren't they were just another
hard day's work. I think that the day you took
over the business was, or maybe the day you sold the business
was the turning point. You know, that coincided.
You took over at the same time Kara started her career.
And so as a dad, it appeared as if both of my children were
graduated from college and were gainfully employed and while on
their way. And I think that's the day that
I should feel that that I've made it.
OK. Is there anybody that you'd like
to see on the show? Somebody that has a really
interesting story, maybe a cool career track or works in a
really interesting industry that might be fun to learn about.
Well, you know, I had thought, tried to think of somebody that
would do that. And, and, you know, there's a
lot of lot of local people that have worked hard and gained a
level of success and have, have done well for themselves.
And, and they would probably all have good, interesting stories.
So I don't know that I have much of A specific example, but one
might be Bob Zimmershad. You know, he has owned several
businesses. He has lived in Buffalo for a
long time. He has had a lot of employees
and his businesses were sometimes diverse and, and
required a lot of changes. And I I think his story would
probably have a lot of interesting twists in it if he
were to sit down and tell it. That's a great idea.
I'm going to have to reach out to him, see if he might be
willing to join us. So my favorite question that I
ask every guest, are you a person of a particular faith
tradition? And if so, how did that shape
your leadership? Well, yes, yes I am first of
all, and I got to start that over again.
Are you a person? If so, how was that shaped your
leadership journey? Yes, I think faith has been a a
big piece of of my thought process.
I told you the story earlier about Orville Ennis, who who I
thought was the the best Christian I've ever met.
He influenced me in a way that I didn't know he was influencing
me. And when I look back on that it,
I'm very thankful for it. You know, he, his leadership and
him passing on a lot of things, faith-based concepts that went
right over my head. I got the concept.
I didn't realize how how faith-based it was.
You know, I grew up in the Catholic world.
I have awards for catechism. You know, we, we went to church
very regularly when, when we were close to a Catholic Church
anywhere near the, the Air Force Base.
And you know, that that was kind of a basis there for me.
But Orville is the one that has had kind of turned my, my
viewpoint once, I once my eyes were open to what he had done.
You know, one day we're walking down the road downtown Buffalo
and a guy coming at us, he looked up and saw us and, and he
quickly turned and went across the street.
And I knew who he was and I knew why he did that.
He had owed me some money and he wasn't paying it.
And but I didn't react to him or that at all.
And Orville asked me, he said, why did that guy just do that?
And I said, what do you mean? He said, why did he just walk
across the street? And I said, well, he, he owes me
some money and he he doesn't want to, doesn't want to see or
visit with me. So that would be why.
And he never missed a beat. He said Dave said you have to
live your life so that you never have to do that, Said don't go
there and that stuck. I still remember that and that's
probably 1 of 50 things he taught me that way.
And so I try to do that myself. You know, I'm not a very
outspoken evangelist type person and in the construction world
all of your people are not very open minded always.
They're kind of maybe some rough people.
In fact, I wasn't very long ago I was running a crew in Gillette
and the biggest part of that crew was people at the halfway
house. So they were all on their way
out of prison. I wouldn't call many of them
active Christians by any means. And I knew that they could use
some guidance and some help, but I also knew that if you ever
mentioned any words about faith or, or anything like that, that
it would turn them off big time. So I never did.
But as we ran into situations, one guy was not, you know,
treating the company or me very well.
And, and I handled it in a way that I, you know, I, I tried to
keep him going and treated him fairly and well.
And, and some of the guys came up to me afterwards after the,
everybody witnessed our discussion.
So why do you give him such a good break like that?
Why, why isn't he fired? We would expect to be fired if
we did that. And I said, well, we're supposed
to treat everybody as we want to be treated, aren't we?
I said that's the way I'd want to be treated.
And that's all I said. And so I think that in my mind,
I'm planting seeds by doing such things to a group that is not
necessarily very receptive. And do I know that any of those
seeds took took root? I don't, but I'd like to think
so. That's a great answer.
I know you've talked about a few interesting projects.
You mentioned the the Barrett building and the Event Center,
that's now the Ford Center. Are there other really
interesting projects that you could tell us a little bit about
and and why they were so significant or so interesting?
Well, I, I got a pretty good list of those, you know,
interesting ones. I went over and worked in Nevada
on a high security state prison over there.
And while that opened my eyes, we, we were going on all of the
roofs with inside these prison boundaries and, and 1/2 of it
was one type of offender and the other half was another.
And, and like I say, it was high security state prison.
It wasn't a county lock up. These guys were in there for a
long time, a lot of them dangerous.
And we had walked from building to building right in their yard
out there. Wow.
I saw things there that I had no idea how what happened in
prisons and, and we had a guy that was supposed to be helping
us that was a prisoner and I was a little concerned about that.
They, they said, well, this guy gets out in three weeks, he's
not going to do anything. I thought, well, OK, I, I can
live with that. But anyhow, he, he was afraid of
everything because he, he knew that if he goofed up at all in
those three weeks that he wouldn't be getting out.
But that was an interesting job for for sure.
And you know, we we did one up Montana in 1992 that you are
doing or you just completed again, that roof had never
leaked. They re roofed it because it had
last so long. They didn't think it could last
much longer. So the architect called Eric and
I and wanted my input from how we did it the first time and,
and we went up there and helped him design that route, re
redesign that roof. And Eric was lucky enough to get
that bid and he just re roofed it for the second time.
And it's a very unique building. Those of you from Wyoming going
up the Billings once in a while, it's the one with all the humps
that sits under the airport, a very challenging building.
Just getting from one hump to the other was very difficult.
You had to have ladders, ropes, you had to have something you
could just not walk across this roof and say, and we had to tear
it off of a built up roof. So we took tons and tons and
tons of stuff across those humps and it was challenging and it it
was an interesting project and it was one of those ones that
that put us on the map and provided the big corner for us
that that didn't really materialize.
But in my mind it did, you know, we went out of state and all of
the out of state projects, you know.
For things that provide memories, you know, you can, you
can, anybody can give a low bid on a project and get a project.
But when you, when you do private negotiated work and, and
for me, it was even travelling work when, when people would
contact me and want me to travel across the country to go do
their roof because of the quality they received on their
roofs here or that they had heard about, that was rewarding.
And we went to seven different states, including Florida and
California and several in between.
And we went to those projects because those people wanted our
level of service, our level of workmanship.
And that's a little different level of reward than getting a
low bid, even on a big, big wonderful job like the Sheridan
High School, my only $1,000,000 job, that was great, but we got
it by having the smallest number, you know, So those,
those negotiated jobs turned out to be more rewarding for me than
than the low bid ones. Awesome.
Well, thank you very much for joining us today.
This has been a special episode for me.
This is something I've been looking forward to and the idea
of interviewing you and getting to tell your story really was
the the birth of this show. I know we really focused on the
the construction side of things, but maybe on another day we'll
have to have you come back and chat a little bit more about
search and rescue and some of your experiences there as well.
So thanks for joining us. Oh, you're very welcome.
And I, I enjoy talking search and rescue.
So yes, I would. I would entertain that concept
for sure. Awesome, and thank you guys for
joining us here on From the Ground Up Show.
If you want to be part of a future show, either as a
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