Topic Video · One focused idea from a full conversation
About this topic
Some work fills the schedule and drains the business. Ben Hansen and Erick Loden examine how to decide which jobs deserve your time. The conversation covers specialization, pricing work you do well, and the difference between an intentional loss leader and a job that simply loses money. Ben and Erick use practical examples to explore when saying no can protect both profit and the owner’s…
Show notes, links & resources
Some work fills the schedule and drains the business. Ben Hansen and Erick Loden examine how to decide which jobs deserve your time.
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The conversation covers specialization, pricing work you do well, and the difference between an intentional loss leader and a job that simply loses money. Ben and Erick use practical examples to explore when saying no can protect both profit and the owner’s energy.
WATCH THIS TOPICS EPISODE
YouTube: https://youtu.be/5BgS6SWK22M
Watch The Full Episode: https://youtu.be/BN6vyr4ZwgQ
GO DEEPER WITH FROM THE GROUND UP SHOW
From The Ground Up Show: Topics features complete, focused episodes built around one useful question or lesson. Get more context, stories, and lessons in the full-length conversations.
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Listen to the full show: https://pod.link/1846907140
MORE FROM THE GROUND UP SHOW: TOPICS
YouTube playlist: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o
Podcast apps: https://pod.link/6808750058
FROM THE GROUND UP SHOW CONDENSED
Explore the conversations in roughly 20 minutes.
YouTube playlist: https://www.youtube.com/playlist?list=PLa9BVKGD64tA
Podcast apps: https://pod.link/6806079674
GUEST & RESOURCES
Ben Hansen and Profit Doctor
ABOUT FROM THE GROUND UP SHOW
Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.
Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.
Website: https://www.fromthegroundupshow.com
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