Go straight to the question that matters.
Topic Videos
Focused clips from From The Ground Up Show conversations, organized so you can quickly find a useful idea, a hard-earned lesson, or a question worth exploring.
Focused topicWhy Chasing the Lowest Price Can Cost Your Business | Supplier Relationships Matter | Sheldon Murphy
The cheapest supplier is not always the most valuable supplier. Sheldon Murphy explains why strong supplier relationships can be worth sacrificing a little margin—and how years of loyalty…
Focused topicThe Hardest Part of Building a $10 Million Roofing Company Isn’t Roofing | Sheldon Murphy
What is the hardest part of building a $10 million roofing company? According to Sheldon Murphy, it isn’t roofing—it’s people. After growing TSM Roofing from nothing to more…
Focused topicThe $5–$7 Million Revenue “Death Zone” | The Hidden Cost of Business Growth | Sheldon Murphy
Growing revenue does not always mean making more money. Sheldon Murphy explains why the $5–$7 million revenue range became the hardest growth stage for TSM Roofing—and why breaking…
Focused topicHe Installed the Wrong Roof Color—Then Earned a Five-Star Review | Sheldon Murphy
Sheldon Murphy made one of the most expensive mistakes a roofing contractor can make: he installed the wrong roof color on an entire house. Rather than avoiding the…
Focused topicWorking Harder Was Holding Back His Business | How to Stop Being the Bottleneck | Sheldon Murphy
Working harder can build a business—but eventually, it can also become the very thing holding it back. Sheldon Murphy explains when he realized that TSM Roofing was growing…
Focused topicThe Homicide Scene That Triggered PTSD—and the Choice That Changed Everything | Craig Semple
When homicide detective Craig Semple arrived alone at an isolated farmhouse, he knew only that something terrible had happened inside. Before entering through the back door, Craig drew…
Focused topicThe Detective Who Investigated His Own Recovery | Craig Semple
After reaching rock bottom, former police detective Craig Semple approached his recovery the same way he once approached a major criminal investigation: develop a plan, examine the evidence,…
Focused topicHe Waited 8 Years to Ask for Help—The Cost Was Devastating | Craig Semple
Craig Semple knew he was struggling with PTSD—but he waited eight years to ask for help. The cost was devastating. Craig had built his identity around being a…
Focused topicHow Leaders Build a Mental Health Program Employees Will Actually Use | Craig Semple
Why do so many employees stay silent when they’re struggling—even when their company has a mental health program? Mental health advocate Craig Semple explains why written policies, company…
Focused topicThe Purpose Statement That Shaped an Entire Company | Jonathan Domsky
What if the most important thing in your company wasn't your product, your marketing, or even your profits? What if it was your purpose? In this clip from…
Focused topicThe First SOP We Wrote Was When NOT to Follow an SOP | Jonathan Domsky
Most business owners think Standard Operating Procedures (SOPs) exist to make employees follow the rules. Jonathan Domsky believes that's backwards. In this clip from From The Ground Up…
Focused topicHow We Built a Global Brand from a Studio Apartment | Jonathan Domsky
How do you build a global brand when you're starting with little more than an idea, a small apartment, and a willingness to figure things out as you…