Podcast episode
Adam Fink – Marine Corps to Building a Business – Our most honest interview yet!
March 31, 2026
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Duration: 1:09:52
About this conversation
This might be the most raw and honest conversation we’ve ever had on From The Ground Up Show.In this episode, Erick sits down with Adam Fink—entrepreneur, former Marine, search and rescue volunteer, husband, father, and the co-owner of Clear Creek Septic Service and Laird Sanitation.What starts as a conversation about building a small service business quickly turns into something deeper. Adam opens up about the realities of entrepreneurship, the weight…
Show notes, links & resources
This might be the most raw and honest conversation we’ve ever had on From The Ground Up Show.
In this episode, Erick sits down with Adam Fink—entrepreneur, former Marine, search and rescue volunteer, husband, father, and the co-owner of Clear Creek Septic Service and Laird Sanitation.
What starts as a conversation about building a small service business quickly turns into something deeper. Adam opens up about the realities of entrepreneurship, the weight of responsibility, lessons from military service, and the personal struggles that shape who we become as leaders and human beings.
From growing up in a family of entrepreneurs in Buffalo, Wyoming… to serving in the Marine Corps and deploying to Afghanistan… to returning home and building a business from a single truck into a growing regional operation—Adam shares the real story behind the grind.
This isn’t a polished highlight reel.
It’s the honest version.
If you’ve ever wondered what it really takes to build something from nothing—and keep moving forward when life gets hard—this episode is for you.
In this episode, we talk about:
• Growing up around entrepreneurship and blue-collar work
• Lessons learned from serving in the Marine Corps
• Transitioning from military life to civilian business
• Starting Clear Creek Septic Service with just one truck
• Expanding into portable sanitation and acquiring Laird Sanitation
• The emotional realities of entrepreneurship most people never talk about
• Pushing through adversity and learning hard life lessons
Adam’s story is a reminder that building a life you’re proud of takes grit, humility, and the willingness to keep going when things get uncomfortable.
If this episode resonates with you, share it with someone who is building something of their own.
And if you enjoy the show, leave a review and
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SHORTER EDITIONS
From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.
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YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o
Podcast apps: https://pod.link/6808750058
GUEST & RESOURCES
Laird Sanitation –
http://www.facebook.com/lairdsanitation
(307) 765-9995
Clear Creek Septic Service –
https://www.clearcreeksepticservice.com/
https://www.facebook.com/p/Clear-Creek-Septic-Service-LLC-100071008086147/
(307) 751-2829
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Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.
Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.
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Episode transcript
This official transcript was supplied through the podcast RSS feed.
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The first year that I ran the company, AI think I broke like
$100,000 and I was super proud of myself.
I'm like, hey, and I think maybe in six months or so I did that.
And I was like, I'm really doing something here.
My aunt pulled me and she was helping with the Bush, and she
showed me a screen that said I had spent $200,000.
And I was like, oh man, this isn't going good.
Take a briefcase full of $20 bills.
I don't know any of it would have been better than what I
did. Hey guys, as I edited this
episode I realized I needed to include an apology.
This is probably the most raw, honest and best interview we
have had on From the Ground Up Show and I dropped the ball as
the host. Adam brought some incredible
content, was extremely vulnerable and gives an
incredible view into the emotion and thoughts of a fresh
entrepreneur and a human being who has pushed through some very
difficult things. There are so many questions I
wish I would have asked, and I missed it.
I sincerely hope that Adam will return for an update on his new
business ventures and to further discuss the hard lessons he has
learned throughout his unique life experiences.
So I apologize for my performance and I sincerely hope
that you dive in and enjoy the most raw and honest interview I
have ever done. Thanks and enjoy.
Hey there and welcome to From the Ground Up Show, the show
where we encourage and inspire the next generation of free
thinking leaders by telling the stories of those that have been
there, done that, and are still getting it done.
Building a life that they love with their hearts, their hands
and their hustle. I'm your host, Eric Loden.
If you guys are enjoying the content, help me out.
Give us a five star review on whatever platform you're
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things on social media. We are on all major social media
platforms at From the Ground Up show.
And if you guys are just on podcast right now, we also have
the show available on YouTube. Make sure you check that out and
get the full video version. Today I am joined in the studio
by Adam Fink. Adam is the owner of Clear Creek
Septic Service and Layered Sanitation, founded in 2021.
He partners in that endeavor with his father-in-law.
They began in 2021 with Clear Creek Septic Service and just
one truck and a commitment to reliable service.
Since then, they have expanded into portable toilets and have
steadily grown their fleet. In January this year, they
acquired Layered Sanitation, allowing them to serve customers
better and providing comprehensive septic and
portable toilet services to six counties in northern Wyoming.
Along with owning Clear Creek Septic Services.
Adam is a former Marine search and rescue volunteer, dog
handler, competitive shooter, and a father and a husband.
So, Adam, thanks for joining me. Yeah, thanks for having me.
Awesome, we will dive right in. The first thing we do every show
is we just like to learn a little bit about you.
So can you tell us about your life growing up?
Yeah, I was born here in Buffalo, WY, raised about two
blocks from here, and my parents owned the Clear Creek Well
Service, the water well contractor.
They started in 92, so I was kind of raised up in the with
the entrepreneurial spirit. I was homeschooled until the 8th
grade, where my mom decided that maybe she was tired of having me
around all the time. Now that I have kids, I feel bad
for what I put my mom through in those years.
I went to Three Peaks Christian School in Sheridan for one year
and then they unfortunately shut down.
So I went to Buffalo High School and that's where I graduated
from. From there, I joined the Marine
Corps. I spent four years in Marine
Corps, stationed in Hawaii, which was great.
Did a couple tours to Afghanistan, got out and started
my professional careers from there.
OK. Can you tell us a little bit
more about your service in the Marines?
I know you've had a few interesting things.
You worked with dogs quite a bit, didn't you?
Yeah, kind of I was, my MOS was O 311 Rifleman and one of the
things that they offer to infantrymen during that period
of time, I don't know if they still do it, but of the IED
threat was so high. And so they had a program where
they utilize black labs that were trained as trial dogs.
So just your regular gun dog and then they just imprinted them
with IED sense all the different types of explosives that we
would, we'd run into and we handled them just like you would
at any other trial dog. And one of the guys we call him
seniors, all the guys that are above us, he went through the
program and I thought it's pretty sweet.
And so when it was my turn to volunteer, I did and I, I was
lucky enough to get sent to that that schooling.
It was a five week school in South Carolina and this was
actually on my second deployment.
So my first deployment I was a Rifleman and I carried AM/249
saw. Then on my second deployment is
when when I did the dog handler thing.
But it was super fun, super rewarding.
I love dogs. So having a dog working with a
dog, having a another companion with you was cool.
That wasn't one of the guys that was all grumpy and pissed off
all the time like the rest of us.
And so, yeah, her and I, we, we found a handful IEDs, could
probably credit some lives being saved to, to the work that she
was able to do while we were there.
And then we split ways at the end of the deployment.
You cut ties with them can be kind of hard.
My mom had signed up for the ability to adopt retired service
dogs. They wouldn't allow it active
duty members to do it because we didn't know where it'd be next
month. You know, so she actually got an
e-mail right after I decided to get out of the Marine Corps that
Riley was up for adoption. Oh wow, which is super cool.
So we did all the paperwork. I had to go down to Denver.
She flew in basically in a shipping crate and got her back
and that everyone asked me they were like, well, did she
remember you? And I don't know she was
excited, but I think anybody would be when they come out, you
know, get shipped across the country in a crate.
But what was what was super cool is, is I was part of search and
rescue at the time, and she didn't have a job to do anymore.
So I got her imprinted on cadaver and we became a cadaver
team. And I think you got to meet her
through that process. So that was super rewarding,
able to take those skills. There's not a lot of
transferable skills from being a grunt in the Marine Corps into
the real world, so it's cool to actually be able to use some of
that for a short period of time. She ended up getting diabetes
that was misdiagnosed or we just missed it.
And so she she passed away pretty early, but that was very
rewarding to be able to work with her in the service and come
back and continue that service with her here and here at home.
That's pretty cool. Do you know is there a reason
they kind of disconnect the handler from the dog after that
deployment? Yeah, the dog's going to get
redeployed and and that Marine that was assigned to her, who
knows where he's going to end up.
So aside other than in country, the dog does isn't really with
you. You go to, you go to the
schooling you they introduce you to a handful of dogs.
The ones that you connect with you end up working with as long
as that connection continues to to thrive and then you deploy
the deployment's over and that's unfortunately it for that
chapter of the story. There are other occupations
within the campuses where I think guys will get dogs and
keep dogs because it's it's their primary job.
This is secondary for what I did.
So, so there's no guarantee on my next deployment where I would
be going in. But that was actually my last
deployment. So that's why, that's why I
don't know if if my dog had two or three or four handlers before
me, but she had definitely, we've been over there before.
Interesting. Yeah, that's an interesting
program. Yeah, yeah, it was.
And it was all civilian ran. I can't remember the town in
South Carolina where they, they run it out of, but all of the,
all of the trainers that trained the dogs and the Marines are
multi award winner gun trial guys.
You know, you Google them up and they, they're pretty well known.
It was really, it was neat getting into that side of the
dog world, Been around hunting dogs growing up a little bit
here and there and always had a bird dog that was not well
trained. Seeing that that side of what
dogs can do is super cool. I just, I've never been able to
train a dog up to that level. I was lucky that they did all
that for me. Getting out of the Marines, you
got your dog. Yeah.
And so you had a few more years with Riley serving in search and
rescue. You had no secondary education
after high school, is that correct?
Nope. Nope.
And I didn't for a long time. So after after I got out, I I
bounced around jobs little bit ran equipment for a dirt work
outfit and then went to work for my dad.
And at that time he was he wasn't really running operations
anymore. His business partner was was
more the operations manager. My dad was just more making sure
that the wheels didn't fall off. And I think I started in July of
2013. I got out of the Marine Corps in
2012 and went to work for for my parents kind of got pushed up a
little faster than I would have liked.
I think you could probably relate to that.
I wasn't ready. I knew I wasn't ready.
I went from, at that point in time, they had transitioned
completely out of drilling water wells and were in oil and gas.
And so I was just working the floor, perfectly happy, just
working, not having to use my noggin at all.
And they pushed me into a driller position and I didn't
really know what I was doing yet.
And somebody got hurt bad by me. But you know, the actions that I
took running the rig and I wasn't, I just was not
confident. I wasn't comfortable.
And about two weeks later somebody else got hurt.
And that one, that one just was a mixed, mixed effort.
There's there's a couple things that went in, but ultimately I
was the one on the controls. It was, it was my rig, my crew
and another guy got hurt and I hung it up.
At that point, I just, I wasn't getting the help that I needed,
you know, to make sure that I was fully aware and understood
what I, what, you know, what I was doing.
It was kind of here's the keys, have fun.
And I wasn't, I just, I wasn't going to continue down that
road. It was somebody's going to get
killed and and it wasn't something that I wanted to be
part of anymore. So I'd left the company, went
back to running equipment for a while.
And then while I was actually, while I was still working for my
parents, we found out that my mom had brain cancer.
That was in October, November ish of 2013.
And it was later on that winter when I decided to be done with
the company. And so my parents drafted up the
contract and and sold out to their business partner.
My dad basically asked me at that time if I would come on
payroll with them and just help out, you know, wherever He knew
that he was going to be able to do it all on his own.
And so I did that. I left the job that I was
working, took a pretty decent pay cut and, and just helped
out. I remodeled their house for him.
We, we knew that my mom after her first brain surgery wasn't
going to be super mobile. So did some ADA stuff around the
house and then just kind of farted around.
I helped out people, you know, day worked and stuff like that
where I could, but just made sure that I was available for,
for whatever they would need. In September 2014 my mom passed
away and then my dad started. Throughout all of this he he
abused alcohol and and pain medications and essentially
melted his his brain. He got early onset dementia and
by the time he was 60, early 60s, he was pretty well had very
little cognitive function. So my, my sisters and I were the
primary caretakers for him, along with my aunt, his sister.
And in that, in that time frame, when my dad sold the business to
his partner, we kept 1 water well rig.
And so I fired that rig back up, hired a couple guys and, and
we're doing my best to make ends meet there and all of that.
And, and go out on my own and, and, you know, try to walk in my
father's footsteps, if you will, you know, and, and, and make a
run of it. And that was probably 2015, 2016
time frame. And it was pretty slow around
here. There just wasn't a lot going
on. And the first year that I ran
the company, I, I think I broke like $100,000 and I was super
proud of myself. I'm like, hey, and I think maybe
in six months or so I did that and I was like, I'm really doing
something here. My aunt pulled me and she was
helping with the Bush and she showed me a screen that said I
had spent $200,000. And I was like, oh man, this
isn't going good. And you know, that was just, I
had to make another decision right then.
Obviously things weren't going great.
I had way too many people on payroll because of the
circumstances. I I was when my mom got sick,
they brought my aunt on to help run the books.
We kept her because I needed her.
She, she would take care of my dad during the day while I could
try to go work. And then it just came to a point
where I had, I had to just shut everything down.
I had to let her go. I had to let the two hired guys
that I had on. I let them go just to try to
save enough money so that my dad could eat the when they sold the
business, they basically lost it all the first year because of my
mom being sick. It all went to to medical cost.
And so I went from having to worry about providing for myself
for then, you know, I did, I had to come up with some way to
provide for everybody and, and, and we were just losing too much
money. So shut all that down, sold the
rig to a guy here in town and went got a nine to five again,
my sisters and I split time of taking care of our our dad.
The unfortunate thing is he was a candidate for nursing home at
that point in time. But because of this, when they
sold the company, they carried their partner on a note.
So they had a lot of assets on the books.
He defaulted within a year, but was able to make some payments
here and there. So we're kind of keeping alive
and it's that's the oil and gas is up and down.
It's boom and bust. And so we knew that if we waited
long enough, another boom or at least enough of one would show
up that we'd be able to get the rest of the money paid off the
It never came.
They unfortunately had to had to move on and do the same thing I
was doing is is fold and go get a job.
So because of that that that contract still existed and the
state wouldn't kick in any funds.
So even though my in the bank account, there was not a lot of
money, the state viewed it as as we did.
So I had to start the process of repossessing that defaulted
purchase agreement and that was ugly.
Unfortunately, the family friends that bought it are no
longer family friends. And that was tough.
You know, I was at that point in time, I was 202526 and have to
make some pretty big boy decisions.
And it was hard. You know, that whole, that whole
time period was hard and took a lot of humility.
You know, I had to, there was no time to to think that no, this
might work out. I'd had to say no, I failed.
And it's time to move on, strap your boots on and keep going and
just drive forward. And we did.
We, my sisters and I, made that arrangement work for another 3-4
years until my dad passed away. And one of the hardest things I
had to do through that time period was we knew that he
probably only had three or four years left.
And I've struggled with this forever.
He had a life insurance policy, a a term life insurance policy
that was getting close. Well, we were running out of
money and, and couldn't pay it. So I went down and I met with
the insurance agent and I'm happy I did.
But it's, it's hard because she said your, your mom and dad have
made this investment. They paid a lot of money into
it. We know the end is near.
Don't stop, don't stop paying on this yet.
My for a moment in time, my, my dad's life, his legacy,
unfortunately turned into dollar signs, you know, ones and it, it
was hard it, and she wasn't wrong.
It was an investment that they made.
They paid on it for a long time. But to to have it said that way,
you know, and, and to have to think about it that way, it was
tough, but we decided to, I don't remember if how we ended
up paying it, but we, we kept paying it up until the end.
So we were fortunate enough that you know when it was all when
everything was finally, when all the dust had settled, our my
parents were able to still leave us with something, even though
the company seemed to have not provided the the fruits of their
labor the way that they wished it would have.
But there's still something left, at least when it was all
said and done so that that was 2019.
I was no 2018 is when he passed away.
I was working at Spring Creek coal mine as a mechanic at that
point in time, still always wanted to go out on my own and,
and, but started having kids at that point in time and and I
wasn't willing to take the risk. You know, some opportunities
that come up and and gone and, and I always sat around saying I
wish I would have, wish I would have.
And in 2021 I was working for the padlock ranch.
I was a maintenance manager for them, which is really fancy
title for the handyman padlock has anywhere from 3 to 500,000
acres depending on the year, around 30 houses.
So I was I was busy and I would call the local septic company to
get some service done and, and they would just tell me how busy
they were and, and they didn't feel like it needed to be done.
And I kind of got tired of hearing that.
And I had a little bit of money saved up.
And my father-in-law had he was a rancher his whole life.
And I was telling my wife I was like, I just need somebody.
I'll buy the truck if somebody will just drive it.
And somebody whether it was her sister, I can't remember.
We actually had this argument the other day, which one had the
conversation with him, but but the bug in his ear, he called me
like right away and was like, you serious?
And I was like, not really, but yeah, let's go.
And I think within a week we had a truck here.
I hadn't I didn't have a business set up yet.
I didn't have anything. And he's dropping at the bit
ready to go. And the first year, I think we
started in July. Come winter, we had money in the
bank, but not enough to carry him through the winter.
I was still working full time in the evenings.
I was doing invoicing and, and paying bills and do whatever
else came up. And, and then he was, he would
go out and do the jobs that first winter.
He, I don't remember who he worked for a couple different
other people through the winters and just whatever it took to to
get it going. And I always had, you know, told
him I said, I have no intention of ever doing this full time.
We'll see where it goes, but I don't really want to be on call.
I don't want to be the guy that leaving birthday parties to go
out on emergency call. And so, you know, as long as you
have enough to survive and, and, and do well, that's all I'm
worried about. I didn't know my father-in-law
as well as I thought I did. He, he ranched his entire life.
So he doesn't know what a five day work week is and he doesn't
know what an 8 to 5 is. If he's, if it's not ten hours
or, or or more, it's not a full day's work.
And he doesn't idle well. So I could see, you know, pretty
quick that we got a this thing's going to grow a lot faster than
I thought it was. And I think it was in 22 we, we
bought our first trailer full of portable toilets.
I found them on Facebook, drove out to Gig Harbor, WA to go get
them. Borrowed somebody's 40 foot
gooseneck trailer and it was 30 toilets and a portable toilet
truck. We show up, the truck is not as
represented at all. I foolishly wired this guy in
full for everything. So we show up and it's we got
there, thank God we got there early on a Friday and walk
around the truck. And I still remember the
panicked look on my father in law's face when we realized we
cannot take this truck. It won't make it back to
Wyoming. And it's he basically is like,
you got to go do something about this.
And I'm like, oh, no, So I have to go tell this guy I'm like,
hey, we'll take the toilets, but we cannot take the truck.
And he's like, Oh, well, I already moved all the money
around and, and, and there's three people involved in this.
And I paid some guys off and I'm like, oh man, there goes.
And I don't remember how much it was.
I think that truck was 30,000 and the toilets were about the
same. And I got had his hand in it,
obviously, because he, the guy got on the phone with his bank
and I talked to his banker. She gave me all of her
credentials. She's like, we will pay you
don't worry about it. But, you know, those are the
lessons that would be better learned in a classroom than in
Gig Harbor, WA. But I'm happy you had, you know,
that's in. You asked if I had a formal
education. Yeah, lessons like that.
I think some of those are lessons that I don't know how
you learn that in a class. Or you don't.
I don't know that they don't learn that so.
Don't wire money you don't take. Take couple cashier's checks,
Take a briefcase full of $20 bills.
I don't know any of it would have been better than what I
did, but it all worked out. And yeah, we just continued to
steadily grow since then. That's awesome.
So I want to roll back a little bit.
You were just talking about education.
What was the the thought process or or what was it that pushed
you to dive into the Marines instead of diving into the
workforce or pursuing an education after high school?
I always, I just had a desire from young age.
I don't know what it was. It just was, it was always
there. I was.
I was never going to do anything other than that.
My GTA in high school reflects that.
I mean, I did just enough to get by.
I I signed contract to go to the Marine Corps when I was 17.
If they could have got me at 16, they would have had me.
You know it. I just, there was nothing else
that I was going to do. I don't know when it was that I
decided on the Marine Corps is somewhere in high school, found
out that obviously they're the best and I can attest to that.
Found out they had the hardest boot camp is 13 weeks long.
I was like, that sounds right. I'll do that.
And that's kind of how I, I, I, for whatever reason, that's how
I do everything. If, if it's going to be the
hardest, most difficult way to get it done, sign me up.
And so, yeah, I just, I never was going to do anything other
than that. I was, I was going to be a
career Marine, do 20 years or or more.
And it was just circumstances back here that that kept me from
doing that. OK.
So it wasn't anything any part of your service or any issues.
With no. That caused you to get out.
No, I mean, there's always there.
There was leadership issues. There was all sorts of stuff
like that going on. But I'd love the Marine Corps.
I love the camaraderie. I, you know, we were the tip of
the spear and that was that was cool.
You know, we had massive egos and chips on our shoulders and,
and walked around with our chest puffed out and there wasn't
anybody that was going to tell us any different.
Yeah, I loved every every aspect of it.
It just it was not in the in the cards for me to stay there.
OK. Have you ever thought about
going back or serving in the reserves?
You know, I, I have back in 16, I actually reached out to a
buddy that I served with. I was a recruiter at the time
and I was like, hey, I'm going to come back.
And he's like, don't forget all the reasons why he left.
You know that there are I, I, I'm going to contradict what
everything I've just said. It's like anywhere else.
When you're in it, it sucks. You know the grass is greener,
but you get a couple steps away from it and you look at it
retrospectively and with hindsight, everything obviously
looks a lot better. And there is being a grunt, an
infantryman when there's nothing to do, the only thing to do is
screw with you and your time. And when you're in between
deployments and you're not, you're not in that work up
schedule yet. There's a lot of downtime.
And so just it's a lot of games and, and just when you're even
as a junior NCOI got out as a corporal and E4, yeah, it just a
lot of nonsense. You know, days where you could
have been done at 3 and set out early to go enjoy Hawaii.
You know, they they'd keep you till 10 at night just because
the company first Sergeant probably doesn't like his wife,
so he doesn't want to go home either.
So he just takes it out on all of the people below him.
You know, there's stuff like that, that it, it's the truth
that, that that type of thing is what happens.
And it does cause for burnout. It causes for low retention rate
and and I don't know what the retention rate is anymore in
Marine Corps, but it was pretty low when I was there.
OK. And you said since you guys have
started, you've been growing pretty rapidly in your new
business. Can you give us an idea what
does that growth look like? What have been kind of the, the
big steps or you know, how much, how much have you been
increasing your sales every year?
Yeah, it's gone from Lyle, my father-in-law having to find
work to do in the winter to if he wants to.
A problem is as as we've grown, we've stayed busy through the
the winter season, but we can carry carry him through the
whole winter, which is great. Which is what my goal was
setting out with this was to, you know, have him ease into
retirement a little bit, even even if he refuses to take a day
off, at least the options there. And you know, I don't actually
know sales percentage, you know, all of that.
We just it's, it's job by job. And we've got, we went from
those 30 toilets. Now we have 80 and that's in
three years. I measure our success in in the
freedom that we've been able to get in our lives later on.
And as I continue to to, to grow this other business, it, you
know, those type of metrics are going to be a lot more
important. But when it's just me and Lyle
is just kind of, hey, are we surviving great.
And not even the way we're thriving and continue to thrive,
but yeah, that's where that's where we're at today.
We're we're we're to the point where we're not worried where
the if the next jobs coming in or when the next jobs coming in.
We, I think it's safe to say that we're probably the number
one call in in Sheridan County now for for Septics.
Porta Pies are still slow, but I'm at a point right now where
that threshold of growth where if we continue, if we grow
anymore, I'm going to have to bring somebody on.
If I bring somebody on, margins are going to get tight again.
And I haven't completely decided how we're going to handle that
one yet. You know, we're just, I'm
figuring this out as I go more than anything through hopefully
less failure than before, but great determination and, and a
willingness to to go about it an unconventional way.
I just quit my full time job a month ago.
OK. And and that's because of the
acquisition of, of layered sanitation, it just wasn't going
to be possible for me to work a full time job anymore.
But you know, that's you have to be willing to to sacrifice a lot
to be a a business owner and to start a business in the grass
root it. And it was a common occurrence
for me to still be up working at 11:00 at night and, and waking
up early and going to my next, you know, to my real job.
And then getting off and then going and hopping in her truck
and helping Lyle out and then going back to the office,
getting the kids, put the bed in office, which is my house,
getting the kids to bed and going back to work again.
You know, it just it's what I enjoy.
I I I don't know why I thought of this the other day, but it
it, it occurred to me that I don't care what I'm doing.
I just like working. Never in a million years did I
ever think I was going to own a septic company.
I never, never crossed my mind. Yeah, but I don't, I don't care.
It just work, you know? And I don't if it's physical
labour, great. If it's sitting behind a desk,
great. I like.
I just I like working. What is it a difficult decision
to give up your your day job and kind of go all in and have two
families relying on this business now?
Yeah, yeah. And there's actually more.
So I, I have 3 full time employees with Laird.
So yeah, there is in July this last year, my wife quit her job
to take a little bit off of my plate.
And you know, we knew that more likely than not this purchase
with Laird was going to go through.
And so is get her trained up on Clear Creek to take my position
because Laird is probably 3 to 4X, but Clear Creek accepted
services right now. So they will, that will be the
work that I was just talking about.
You know, I'll, I'll leave a full time job to, to take a full
time plus one because Mike and his wife, the previous owners,
they, they both were working the business side of it.
So, and I'm just, I'm very fresh into it that that was January
29th that we signed papers and bought that.
So, OK, just a little over a week into it.
Yeah. What made you decide to go that
route and acquire another business instead of focusing on
growing yours or going a different?
Route there, it landed in my lap.
Yeah, I think earlier I alluded to watching opportunities come
and go and saying I wish I would have this one landed in my lap
super hard. MM treated as very well.
It was extremely generous through the whole process of of
purchasing the company. We kind of partnered up, got to
know each other a little bit and and built some rapport while
kind of doing all the negotiations as well.
And I, I left it up to God. I, I, I remember we, we were in
the final stages of, of negotiating and it kind of
looked like it was all going to fall apart.
And I said, I, I just, I, I got down on my knees and I, I prayed
to God and I said, if this is not supposed to happen, let me
know. It was later that day, I was
listening to a podcast and the host was talking about work and
kind of that same thing. I just said like, doesn't matter
what it is. And he said it, I don't care if
you're the septic guy pumping shit, go out and get it done.
And I'm like, holy cow. If that's not a sign that I
that, that I guess there will won't be anything bigger than
that, you know, and so we push forward and we'll find out.
But ultimately it's all it's all in God's hands.
I'm, I'm just a, a steward and of what my parents left for me.
My, I grew up in the church. My mom was extremely active in
the, in the church and in the community.
And this is a way to continue the legacy that they tried to
build and, and leave for us. I couldn't say no, you know,
and, and it's all up to God from now.
Oh man, that's a big leap, but seems like things are going well
so far. So far so good.
So what man you you've been through some hard things at a
lot of different levels. What has been the hardest part
of Clear Creek Sanitations? Working with families always
difficult. Lyle and I luckily have a great
relationship, but it's always there's always the fear that,
you know, one's going to do something that's going to upset
the other. And so just being open and
honest, managing expectations, both directions, learning how to
communicate, you know, well with each other.
You know, that that's probably one of the biggest hurdles that
we had. Like I was saying, Lyle's a go,
go, go, go, go. And I'm a whoa, whoa, whoa,
whoa, whoa. Which has been great, you know,
kind of that Ying and Yang where I might have drugged my feet
until something was available anymore.
And and if it were up to him, he would have bought it three times
yesterday, you know, But yeah, you know, that growth is hard.
But we structured we structured it from the beginning the right
way. We were we were all cash.
So if if it failed tomorrow, the bank wasn't knocking our door to
take our homes and we just started small and just let it,
you know, planted a seed and let it grow.
So there wasn't a lot of really difficult lessons learned yet.
I, I guess driving to Gig Harbor with hoping that money was going
to come back to us. But yeah, you know, some
embarrassing things like that throughout the last couple
years, but overall it's just been, we went about it the right
way this time. You know, I, I say we, but a lot
of that's me just, I learned from my past experiences.
I didn't want to, I didn't want to go through that again.
I, I, I'm sure you know, you can't scale exponentially
without having anything to land on when you're done.
So we're just building a foundation and, and still are,
I'm not in any hurry to, to meet any certain, you know, goals of
growth or anything as as it comes, it'll come.
Yeah, that seems like a a wise reproach.
That was always kind of my approach and business as well.
But I know he gets looked down on sometimes and man, there's a
lot more stability there. Then yeah, I don't, you know,
it's like. Trying to shoot the moon.
Five years out, I just, I hope that we've continued just a
steady up word trajectory and I'm not looking for a percentage
attached to that. As long as it's still going up,
I'm happy with that. Yeah, that's great.
Are you going to keep the name? With layered sanitation, Yep.
Yeah. So Mike, he had that for 20
years. He did the same thing I did.
He bought out some local over there and then grew it into what
it is today. He's got, I mean, he basically
runs the entire Bitcoin basin. There's I was, I mapped it out
the other day. If you take his area in the area
that we have on this out of mound, it's like 10,000 square
miles of area to run. And that's, you know, porta
potties spread out through all of that.
Yeah, but he's a, he's a very big personality over in the
Bighorn Basin, and his name is very much recognized.
So I'm keeping the name. The branding is great.
Everyone knows who he is. He's a, his slogan's Got Poop,
which we had over the last year. We've been using one of his
trucks on this side of the mountain and the amount of
people that have stopped taking a picture or just wanted to tell
me how hilarious it was. The only cross branding that I
am going to do is I'm going to adopt the Got Poop on Clear
Creek and then maybe later on down the road, maybe we'll look
at doing some rebranding. But right now they're completely
separated. Yeah, I think I I saw that on
one of the trucks. I didn't realize it was yours,
but I saw that recently and thought it was funny.
Yeah, I know you've learned a lot of hard lessons through a
lot of things. Is there one in particular that
you wish you would have learned earlier?
No, they all came when when I needed them.
I don't, I don't think that I would have been ready to receive
some of the lessons that I got, you know, had they come in
different times. And again, that kind of comes to
the, it's all God's plan, part of it.
He's going to, he's going to give us our trials and
tribulations when we're we're ready for them, whether we know
it or not. Yeah, great.
Is there something that you've changed your mind about maybe
throughout you, you've now run a few different businesses.
Is there something you once held as a pretty strong opinion or or
maybe a little bit judgmental about and through your
experience you've changed your mind?
I think the big one that I've I've changed is a none of it's
mine. I I owe it all of it to God.
I'm working right now for for my kids so that if they want, they
can, they can continue on and if not, they can go explore
whatever it is. It turns their crane that, you
know, I used to, I used to want it to be about me and, and what
I've done, but it's, it's not what it is at the end of the
day. It's it's what God's afforded me
and and what I can do for for those around.
Me. Yeah, Man, that's great.
I can't argue with that at all. Well, I know you're still pretty
fresh into this, only a few years in, but if you could go
back and had the opportunity to start Clear Creek again or do
something else, would you do it again?
Oh, yeah. I'd do it all again in a
heartbeat. I would have, I would have said
yes earlier. And my dad always told me his
biggest regret in business was that he didn't start earlier.
And I, I sat by and I watched the clock tick and, you know,
that's I did start early and maybe too early, but again, not
really. Because the lessons I learned
from from that failure is, is allowed me to be where I'm at
today. And yeah, I do it all over
again. OK.
I know you mentioned learning the lesson of communication,
working with your father-in-law. For someone else looking at a
partnership or especially maybe a family partnership, do you
have any caution or advice of what it's worked or what hasn't?
You're going to if you don't know each other at the
beginning, you're going to know each other by the end of it.
Better to RIP that Band-Aid off early.
There's there's going to be hard conversations, there's going to
be uncomfortable conversations that are going to have to be
had. Get it all out in the open.
Don't hide anything from each other.
Let let each other know what your expectations are.
That's a big one. And that I mean, that's through
everything, whether it's a your business partner or your, your
spouse, you know, or, or an employee, make sure that your
expectations are known and make sure that you understand theirs.
Good. Has that changed the dynamics of
like family get togethers or family relationships at all?
Yeah, for the better. I always tell my wife whenever
she's I don't want complaining is not the right word.
But when we're having conversations about her dad, I
said don't talk about him like that.
That's my business partner. OK, that's good.
But no, no, not at all. It's it's strengthen me and
Lyle's relationship. I'd consider him a friend more
than a father-in-law now, you know, just it's been great.
I've loved working with the guy. I hope that when I'm his age, I
work half as hard as he does because it'll still be twice as
much as anybody else. Yeah, that's great.
I I read a quote the other day that said what was it?
I only work half days. I just decide which 12 hours.
That's it. Yeah, well.
I know you've been through, yeah, a lot of really hard
things, taking over your parents business and and walking with
them through the end of life, shutting down a few businesses.
What is it that keeps you motivated and keeps you moving
forward when things get hard? There's no other option.
I mean, we can sit and and dwell on our self pity or just keep
moving forward. I mean, in, in the, in the worst
of times when, you know, we didn't know how we were going to
take care of our dad and I had no other option.
I had to figure it out. And, and now that I have
multiple families relying on me again, it's the same way, you
know, when, when, when problems arise, they, you have to find a
solution to them. There's no options, you know.
Yeah, I think that's one of the uncomfortable things about
leadership is quitting. Quitting isn't an option.
No. Often no.
No, you don't get to just go find another.
Job No, no, I mean, and, but unfortunately sometimes it is
too, you know, and that's where you have to be able to, to truly
step back and and look at this situation you're in and decide
is this recoverable or do we pull the plug early while, while
there's still something to be, you know, maybe saved a little
bit. But but yeah, I mean, right now
failure is not an option to me. I got a lot riding on it.
With the experiences you've had with other businesses and your
parents business, did that add any hesitation to starting a new
business? No, no, I it's what I always
wanted. My mom, she stayed at home,
raised as me and my two sisters homeschooled as she was able to
be there for everything. And and same with my dad for the
most part, that every ball game might not be sitting in the
stands, but he'll show up and on the other side of the field and
sitting in his pickup, but was able to make it.
And that was that was a big turning point this summer.
You know, I said to my wife, quit her job.
And part of that was so that we could raise our kids, you know,
take their future into our hands, make sure that we're
molding them into, into the, you know, future, maybe
entrepreneurs or just hopefully there, there will be a value add
to society, you know, and, and, and it was important to us that
that that was left up to us only, you know, so.
So did you plan to homeschool your kids then?
No, no, I don't have the patience that my mom did, and
neither do does my wife. We're fortunate in Ranchester
with the school district that we have.
We're extremely pleased with it. They have a four day school
week, which is great. Again, me and my wife being
self-employed now that Friday is no longer a stress of how are we
going to how and what are we going to do with the kids on
Fridays when they don't have school.
Summertime's got easier. You know, all of that is just a
lot of that stress is gone. Yeah, that's cool.
That's great. Has there been a a major turning
point building your business where you kind of got to take a
a sigh of relief and felt like you kind of you hit a level of
stability? Yeah, You know, I think the
first time that we had a no my, my, my goal with the business
was is always to you with with Clear Creek Septic Service
because we we grass rooted it. We started it with cash.
Everything we did was cash. We never had a bank involved
period. So once we built it up to the
amount where, hey, if any of our trucks breakdown tomorrow, we
can go buy a new one. We're not out of business.
That was a huge sigh of relief. Like, all right, we're, we're in
it for the long haul now. We can, we can weather some
storms. And you know, I think that's,
that's my approach to, to business now is like, just make
sure that you're setting yourself up to, to weather that
storm because it's going to come.
It always does. And as long as you're you're,
you've been positioned yourself that way, it the stress level
goes down a little bit. Oh, yeah, yeah.
I remember in 2008 when everything was tanking and my
dad's business actually ended up growing a lot that year.
He he grew like 50%. But when things were looking
pretty bleak and we didn't know how things were going to turn
out, I asked like, what what's going to happen?
What are what are you going to do?
He's like, well, if all the work dries up, I guess we'll park all
the equipment in the garage and take a couple months off.
Yeah. When you don't have payments to
make, when you don't have, when you're not leasing someone
else's equipment, right, that stress kind of disappears and
and things go a lot. Smoother, yeah.
So and I can't say that for for the new business, but that's our
goal. We'll get there.
Yeah, sounds like you're off to a good start.
Have there been any unique challenges taking over someone
else's business that you've experienced in the last few
weeks? Not yet.
It's funny how how God maps your life out.
Two years ago, I, I took a position at the VA in Sheridan
as the ground supervisor and fleet manager there and there
was trying to remember there's six grounds guys.
I was one of them and then they open this position.
I got it. So I went overnight from pier to
supervisor and inherited all the employees, good or bad, and had
to figure out how to work around that.
And I mean, that's essentially what I just did.
Again, I'm extremely lucky. The guys that Mike has hired on
are rock stars. They're rock solid.
Couldn't ask for a better group of guys to to do this huge
transition of ownership with. So extremely fortunate.
But it's not, it's not unfamiliar water for me.
So, yeah, yeah, great, great. Well, this is my favorite
question we ask of all the guests.
You've alluded to it a little bit already, but are you a
person of a particular faith tradition?
And if so, how is that shaped your business journey?
Yeah, grew up Southern Baptist and walked away from God for a
long time. It was difficult, you know,
during. When my when my mom was sick and
my dad was sick and all of that, my mom gave her every free
moment she had that she wasn't with her family.
She was doing something for for the church and for God.
And I know I couldn't understand why, why she had to suffer the
way she did for every, you know, after everything she did.
And I still don't understand, but I've, I've because because
of my kids asking my wife a bunch of questions about God
that I wasn't willing to answer, we ended up going back to church
this last year. And I kind of reluctantly went.
And it's been the best thing for me.
I, I, I never, I never was. I kept God at arm's reach when I
needed them. I wouldn't reach out to him and
this over the last six months I've, I've really rekindled my
relationship with God and I'm looking back now, I can see he
was always there. You know, he really was.
I wouldn't have anything that I have without him.
And, and it's, it's changed my perspective on, on, on life and,
and how I run, run my business. You know, I was telling you,
it's this, it's not for me right now.
It's it's all God and and whatever plan he has with with
what I'm doing, it's direct the direction we're going to go.
The thing I love about it is I don't have to stress about it.
I have to work, but he's going to provide.
He always has. It's funny, this morning I have
a daily Bible verse. Today was Romans 5, three
through 4:00. Not only that, but we rejoice in
our sufferings knowing that suffering produces endurance and
endurance produces character and character produces hope.
You know, I was thinking a lot about the conversation that
we're going to have in what direction I want to go with it,
because I could hit the all the high points, but there's a lot
of low points that I'd learned a lot of lessons in and that that
verse some sums it all up. Without all those hardships,
you're not built into the person.
I'm not wouldn't have been built into the person that I am today.
And I think lean into the hardships, see what God's trying
to teach you and and, and take everything you can out of it.
You know, we're going to, we're going to land in, in those
times, don't ask why, but ask, ask what you know, what are we?
What are we? What are we going to learn from
this? Yeah, that's a great lesson.
And so I, it sounds like you kind of just gave the the number
one piece right there. But are there any particular
resources that you've used to grow up your knowledge, grow in
leadership, grow as a person that you would recommend to
somebody else? Observation is a huge thing for
me, you know, I, I, I take in as much knowledge as I can.
I listen to a lot of podcasts. I try to, I try to read, but I
end up falling asleep as soon as I open the book.
But I just try to surround myself with people that are a
lot smarter than me, which is easy because I'm not, I'm not
entirely intelligent. So I listen to people.
If I see someone that's doing something I don't want to do, I
I go and talk to them and figure it out and, you know, have them
teach me. That's great.
I think we've had quite a few guests that said something along
those lines. And I think that was the the
best advice my dad ever gave me was to to find people that are
where you want to go. Yeah.
And hang out with them. Do.
What I'm doing and don't be so prideful that you you can't
admit that you're you're wrong or don't know something.
Get some of the best leaders. I I knew were never the smartest
guy in the room, but they would just pay attention, you know,
read the room and just good people, good people, people.
One of the best pieces of device I ever heard too, is is staff
your deficiencies. And you know, that doesn't
necessarily mean you have to hire it, but it might be, you
know, reaching out to someone to coach you along, you know, but
you don't have to have all the answers.
You won't have all the answers, but somebody does and go find
them. Oh man, that's cool.
That's good stuff right there. I know you've talked a lot about
your kids, working for your kids to the legacy that you were left
and the legacy you wish to leave for your kids.
If there was some advice or piece of information or
something that you would wish for your kids to have as they
grow into adulthood, what would that be?
Kind of what I just said. Don't stop learning.
Soak up every bit of information someone's trying to give to you.
I mean, I'm sure we've all had that person that's trying to
tell you what you need to go do and you're like, you're an
idiot. You know nothing.
I'm the smartest person right now.
Get rid of your ego. Get rid of your pride.
It'll only get in your way. I.
Mean, yeah, that's good stuff. I think the the best leaders and
the most successful people are humble.
And if you don't learn it yourself, life has a way of
teaching. You.
Yeah, yeah. So what, what's next?
Where are you going from here? I know the the acquisition of
Laird is pretty new. I yeah.
And that's still kind of on the horizon.
But yeah, it is your vision or your goal.
The vision has to get hopefully sooner than later get out from
underneath the mountain of debt that I just went under to
purchase that. And then, you know, right now
I'm just get stable again. You know, everything's all the
dust is kicked up pretty thick right now.
So just let everything settle, get into the groove, and then
just see where see where it takes me.
Are there potential future acquisitions or expansion on the
horizon? I think there's some, some
options out there. Maybe they don't know it yet,
but I, yeah, mostly kidding. But no, I, I don't know it just
wherever it goes. I'm not I, you know, I plan for
the hardship and, and just wait, see, wait to see where, where
it's going to go on the good end.
Yeah. Great.
Well, is there somebody else that you'd like to see on the
show, somebody that has a really cool business industry story
that you'd like to learn some more about?
You. Oh OK, well we might have to do
that someday. Maybe 100th episode?
Or yeah, no, I'd, I'd love to hear, hear about your successful
taking over successfulness of taking over your father's
business. Yeah, it'd be super interesting.
OK, well, we might have to consider that.
Maybe we'll we'll make that happen someday.
So our our last question, we ask every guest to either fuel or
settle the debate. If you have a job to do and have
to pick a cordless tool, which brand do you prefer?
Milwaukee, Milwaukee, Big Red, I think they're pulling ahead
again. Good.
DeWalt and Milwaukee are kind of they've been Milwaukee gets a
little bit ahead and DeWalt catches up and they keep edging
us out. I think that's kind of how it is
on the industry, too. Milwaukee releases a new,
better, better tool than here. Comes to Walt with ours, right?
Ouch, that that stings a little bit.
But well, thank you so much for joining me today.
This has been a pleasure. I really appreciate the the
insight, the honesty, the lessons learned that you brought
to the table. And thank you guys all for
joining us here on from the ground Up show.
Again, you can find us on social media at from the Ground Up
show. If you would like share, follow,
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Until next time, keep grinding.
